The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Kolkata: The government’s decision to make hallmarking mandatory for gold jewellery from January 15, 2021, is likely to change the dynamics of the market for the next one year. Bullion dealers and jewellers said...
An eminent jury comprising renowned fashion, design and jewellery experts completed the first Jury round for the 3rd Artisan Jewellery Design Awards 2020 organised by Gems...
Mumbai, November 2019: BVC Logistics, India’s largest secure logistics company started its 60th year and unveiled its “Vision 2022” today. The new vision is to ‘Make Shipping The...
Bhubaneswar: The State government has collected Rs 3.77 lakh fine after raids at 45 jewellery shops in six cities of the State. During the search carried out...
NEW DELHI: No jeweller will be allowed to sell gold jewellery or artefacts without hallmarking from January 15, 2021. The government will issue a notification by...
Pramod Kumar Agrawal, current Chairman of the Gem & Jewellery Export Promotion Council (GJEPC), has become the first member of the Indian industry to be elected...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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