The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Indians love to buy jewellery, but not many would know of the logistics chain that works at the back end, running a series of operations, that...
To prevent consumers from getting trapped in malpractices of some jewellers, apex industry body India Bullion and Jewellers Association (IBJA) has advised them against dealing with non-credible retailers....
As a tradition, Indian people have been investing in gold jewellery as it offers various benefits in times of hardship. “People have made it a habit...
Five companies — National Mineral Development Corporation, Essel Mining (Birla Group), Chendipada Kolari of Adani Group, Vedanta Group and Rungta Mines Limited — have expressed interest...
Continuing its accelerated retail growth, CaratLane- A Tanishq partnership has launched its first store in Prayagraj, taking the store count to 24 in the northern region. ...
Reliance Jewels, one of India’s most trusted jewellery brands, has launched its grand new showroom at Delhi NCR- Pacific Mall 1st Floor, Dwarka, Sector 21 Metro...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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