Harsahaimal Shiamlal Jewellers hosts press meet for the film ‘Jogira Sara Ra Ra’ at its Lucknow store, attracts 200 people and publicity

Actors Nawazuddin Siddiqui and Niki Tamboli, who star in the film, were present at the meet, attended by the brand’s specially invited high value customers

Harsahaimal Shiamlal Jewellers (HSJ) recently offered the precincts of their Lucknow store for a pre-release press meet for the film ‘Jogira Sara Ra Ra’. Actors Nawazuddin Siddiqui and Niki Tamboli, who star in the film, were at the store for the press meet. This not only attracted about 200 people – made up of existing and potential customers – to the store, but also gave it a lot of publicity, with the attending media persons covering large sections of the store. Moreover, a few of HSJ’s high value clients arrived specifically to meet Siddiqui.

“The collaboration with the film was towards its launch. The film’s team wanted to do a press meet and our media agency in Lucknow came up with the idea to have it at the HSJ store at Lucknow. Actors Nawazuddin Siddiqui and Niki Tamboli were present at the store for the entire event, much to the delight of our customers,” says Ankur Anand, Director, Harsahaimal Shiamlal Jewellers.

The entire press meet lasted for an hour-and-a-half. “A few high value clients came specifically to meet Nawazuddin Siddiqui. We promoted the event on our social media platforms and also called our clients to attend the event, besides sending out WhatsApp invites for our special clients,” adds Anand.

HSJ is now looking forward to more collaborations with films that require promotional activities in Lucknow.

Written by Janhavi Ganguly

Retail Jeweller India Exclusive