According to the brand, the partnership with Tahiliani will be about his signature draping and interpretation of Indian textile heritage complementing Shree Jee’s precision craftmanship, and...
Titled ‘Gehna Ek Ankahi Kahani’, the brand’s six-part Instagram video series goes beyond transactional retail to highlight the emotional, historical and financial value of jewellery in...
Since the series premiered, the brand has seen an uptick in interest among its clientele, with enquiries about specific pieces from the show coming from customers...
With nearly 140 crore in revenue from a single store in Hyderabad, Devi Pavitra Gold & Diamonds, the retail arm of a more than decade-old manufacturing...
The luxury jewellery house has drawn on the popularity of the Audrey Hepburn classic, with a playful twist on its name for the brand’s new campaign,...
The new brand is expected to make jewellery more accessible to younger consumers, without the price limitations of gold. The parent company’s strong Awadhi influence will...
-Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Exports Pvt Ltd. 1. What are the best leadership lessons you have learned so far?In our dynamic industry,...
The event, held exclusively for doctors and their spouses, sought to position LGDs not just as occasional accessories, but as practical jewellery for daily life. It...
By leveraging the emotional and cultural significance of a relatively low-key festival, the brand could engage with its core community of customers, attract 700 women to...
Kamlesh Nahar and Ritesh Nahar, Founders of Nahar Diamonds, Bengaluru, share how their commitment to exceptional craftsmanship and adoption of innovative technology have shaped their culturally...
An extension of Thangamayil’s ‘Women Work Culture’, the aim was to create opportunities for women employees to refresh their minds and reduce stress that comes with...
The initiative allows customers to exchange their old gold jewellery, regardless of where it was purchased, for new jewellery from the brand’s current collections. It aims...
The brand claims to ‘sell history along with jewellery’, turning shopping into a cultural experience and shoppers into loyalists. From educational tours to sensory-led experiences for...
Be it Deepika Padukone’s statement necklace from Cartier’s new collection or Alia Bhatt’s Victorian-inspired diamond necklace by Malabar Gold and Diamonds or Nehha Pendse’s regal emerald...
Oushnik Chandra, CEO, P.C. Chandra Jewellers, tells The Retail Jeweller, how he drove meaningful change, bridging the service gaps by establishing a customer engagement department for...
Ayushi Kasaraneni, Marketing Director, Vasundhara Diamond Roof, tells The Retail Jeweller how she built on her mother’s legacy by shaping a compelling brand story and positioning...
In Lucknow, centenary brand Punjab Jewellers & Sons is charting a new course by reimagining the store experience beyond selling. Sixth-generation jeweller Akshay Chawla, Partner, Punjab...
The company’s aim is to adapt to rising gold prices and evolving consumer preferences with its new offering, but it has not yet set a timeline...
The campaign is based on the insight that love reveals itself not through grand gestures, but in the simple and quiet ones, brought to life in...
-Devender Kumar, Managing Director, Krishna Pearls & Jewellers, Punjagutta As a third-generation jeweller with 42 years of experience at Krishna Pearls & Jewellers, I have witnessed...
The ad brings to life the stories of a commercial pilot, a cabin crew professional, and a fighter pilot, all of whom found their unique ways...
The campaign taps into the deep emotional clarity and personal meaning that modern Indian couples seek when choosing symbols of commitment. The choice of metal becomes...
The openings mark the brand’s expansion with a retail model focused on interactive and experience-led spaces Bengaluru: Silver jewellery brand Rasa has launched two flagship boutiques...
The company has announced future plans for expansion in other parts of South India. These include new retail outlets and investment schemes designed to make gold...
According to the Economic Times, Titan has reportedly agreed to a valuation of around Rs 2,500 crore, though Damas had sought Rs 3,000 crore for the...
In a strategic move to fuel future growth, the Board of Directors has approved fund-raising of up to Rs 15 crore for Gargi, subject to regulatory...
For the jeweller, this initiative is a natural extension of its purpose-driven brand ethos. With women as the central inspiration for its jewellery, the brand has...
While previous editions of Diamond Diva have explored themes around empowerment, this year’s message is themed around self-expression and celebrating oneself. At the heart of the...
By backing the young man on a path that demands extraordinary resilience and endurance, both brands related to their core ethos of excellence, and identified with...
Titled #JustSiblingThings, the campaign puts out a narrative that is deeply relatable for a wide audience, while positioning the brand’s jewellery as both a lasting keepsake...
After its current stop at the Guduvancheri showroom until May 31, the earrings will head to the Usman Road showroom in T. Nagar, Chennai, and then...
The brand’s strategy is to align the launch of each new jewellery line with prominent events, to ensure it receives attention from a wide customer base....
From Aishwarya Rai Bachchan’s majestic 500-carat ruby heirloom necklace by Manish Malhotra High Jewellery to Janhvi Kapoor’s much talked-about back chain from Aurus Jewels, layered Chopard...
Titled ‘Amara Porampara Amara Malabar’, the campaign brings alive the emotional and cultural significance of gold in Odia traditions, and traces a girl’s journey from her...
Designed around customer-led gatherings of about 25-30 women, the initiative combines food, games, jewellery try-ons and ramp walks, building stronger brand engagement through a shared experience....
D.REN is being presented as a separate brand with its own store format and identity, and a marketing strategy built on selective outreach and ‘silent luxury’....
The future of diamonds in India will be even greater than the past, the CEO said, reiterating the company’s support for the fast-growing Indian natural diamond...
Located in the heart of Silicon Valley, the new store is Tanishq’s largest showroom so far in the US, and an important step in the brand’s...
The event engaged women through an interactive format to preview the brand’s new collection, and involved real-time consumer feedback, product trials and practical styling tips tailored...
This strategic expansion allows the brand to offer faster delivery timelines, competitive pricing, and greater customization, while safeguarding its proprietary technology and international quality standards, even...
Rooted in the insight that real commitment comes from emotional clarity, these platinum bands – crafted in 95% pure platinum- are intended to be real promises,...
With its store located in the upscale Chanakya Mall in the capital city, the India entry marks a major milestone for the brand as it celebrates...
The actor will front Candere’s integrated marketing campaigns across digital platforms, television, print, and in-store branding Bengaluru: Candere, the lifestyle jewellery arm of the House of...
The iGaming industry has evolved rapidly over the last decade, driven by innovations in software, regulation and player expectations. Operators now compete not only on game...
The museum, founded by the brand’s Chairman Ajit Gadgil and Director Dr Renu Gadgil, continues to grow as a space that celebrates India’s artistic legacy across...
The brand is bringing its under-Rs 1,000 curated range of fashion and silver jewellery to instant commerce, tailored for quick gifting, festive looks and impulse fashion...
Se sei un appassionato di scommesse online o un professionista che analizza operatori di gioco, la qualità dell’assistenza clienti e del supporto tecnico rappresentano fattori fondamentali...
This decisive action follows Turkey’s public support for Pakistan in the aftermath of the Pahalgam terror attack, and Azerbaijan’s pro-Pakistan stance, raising critical concerns regarding national...
As official jewellery partner for Gupta in the National Costume round, the heritage brand was tasked with narrating India’s story through bespoke jewellery pieces that it...
Adopting a new approach to creating bespoke jewellery, the brand hosted a three-day workshop, and invited clients to its Guwahati showroom for private one-on-one sessions with...
The campaign encouraged the brand’s audiences to share memories related to their mothers, many of which were tied to jewellery or family heirlooms. It made the...
The brand invited customers to share personal stories about their mothers and wove them together through digital story-telling for a powerful campaign. It sealed the campaign...
Partnership with the celebrated designer resulted in a unified vision of the modern Indian bride, even as the brand gained high visibility and reach beyond the...
Unlike Konika’s core offerings, which focus on traditional and mass-market jewellery, Kathaa is positioned as an exclusive haute joaillerie line. With it, the parent brand takes...
Be it jaw-dropping diamond masterpieces or heritage-inspired silver, these carefully curated pieces not only elevated celebrity ensembles but also echoed stories of culture, craftsmanship and modern...
The list aims to define key terms such as ‘responsible’, ‘ethical’ and ‘sustainable’ with precision, to prevent greenwashing practices within the industry. After a 4-month public...
The special episode of the brand’s podcast series celebrates mother-daughter relationships, offering viewers a heartfelt conversation laced with emotion and nostalgia. Both the guests appear adorned...
Instituted by the P.C. Chandra Group, parent company of P.C. Chandra Jewellers, the award recognizes exceptional achievements across diverse fields and honours the legacy of the...
The showrooms, located in the busy shopping area Rolla Square, significantly bolster the brand’s presence in Sharjah. Notably, one of the showrooms, established in 2008, marked...
While being part of the brand’s wider corporate-level social responsibility initiatives, the scholarship is being launched specially for the Tamil Nadu region for the first time....
The innovative 15-day campaign centred around the brand’s store launch not only drew attention with its diverse agenda, but also strengthened the company’s connect with the...
The initiative drew participation from the brand’s staff, management, and even walk-in customers, creating a platform for contribution to social responsibility Nagpur: Rokde Jewellers recently conducted...
In addition to this new responsibility, Banerjee will continue in her existing role as Managing Director, India & ME – PGI. To further strengthen its leadership...
The jeweller aimed to move beyond symbolic gestures and pay a genuine tribute to the role of mothers. A bust of Bela Saha – the late...
At the heart of Amrapali’s collaboration with the two brands lies a re-imagined space that is part gallery, part temple, and wholly a tribute to India’s...
Araiya’s debut collection features IGI-certified lab-grown diamonds. The line is crafted for the discerning modern consumer who values both sustainability and sophisticated design Mumbai: Leading multi-designer...
The lab-grown diamonds brand is aiming for 100 stores by 2026, and Shrivastava joins the leadership team with a sharp focus on accelerating this growth, expanding...
Adaptability in product offerings, a surge in digital commerce, and enduring consumer trust helped leading brands register significant gains. Across the country, consumer sentiment remained buoyant,...
As the Punjabi singer-actor chose to adopt Patiala ruler Maharaja Bhupinder Singh’s opulent regal look for the event, Golecha’s Jewels set out to re-interpret the Maharaja’s...
Le scommesse sportive rappresentano una delle forme di intrattenimento e di profitto più popolari tra gli appassionati di calcio, tennis, basket e altri sport. Tradizionalmente, le...
Warner’s Instagram message, part of a larger promotional campaign tied to the upcoming Telugu film ‘Robinhood’, invited fans to check out the newly opened store. It...
The show successfully connected top jewellery manufacturers from Bahrain, the UAE and India with global and regional retailers and buyers. This pivotal event recognized Bahrain’s growing...
Unlike conventional jewellery campaigns, the brand has taken a narrative-first approach, re-imagining the legendary warrior woman Unniyarcha, after whom it is named, in a format designed...
Brooches, bold necklaces and personalized pendants from renowned jewellery houses grabbed attention on the Met Gala red carpet as actors, artistes and designers made a bold...
The brand deployed models carrying giant, candy-pink handbags through key high-footfall areas on the day of its store launch, playing out the campaign’s tagline ‘Turning Heads...
Using a vox pop format, the campaign features real-time reactions, capturing unscripted conversations and emotional responses, as the brand seeks to spark authentic engagement with a...
The decision is in line with the company’s Origins Strategy, which aims to concentrate investment in higher-return segments and streamline operations. De Beers has noted that...
The programme brings together youth from across the country to Jammu, to participate in various activities from May 9 to 11. By aligning with an initiative...
The jeweller’s innovative offer of an all-inclusive Rs 15 lakh wedding package for couples saw more than 100 registrations in the first week itself. It attracted...
The store is structured to reflect India’s artisanal history through a combination of jewellery and sculptural displays, and marks a shift in the brand’s physical presence...
Chawla, currently the Chief Executive Officer of the company’s Jewellery Division, will assume charge as the Managing Director with effect from January 1, 2026. Under Chawla’s...
The legacy brand is embarking on a new phase of customer engagement and retail transformation, and bringing in Arvind Swamy as the face of the brand...
Titled ‘An Affair of Glamour and Grandeur’, the grand event showcased VBJ’s collections alongside Anju Modi’s designs, and paid tribute to India’s eternal spirit, and the...
The second phase of the brand’s ongoing proposal campaign series begins with astory that depicts a moment of decision in which a man, faced with a...
Set within a curated, invitation-only format, the show offers retailers direct access to high-quality jewellery collections across gold, diamonds, Jadau and more; along with tailored networking...
By aligning with a story rooted in real societal challenges—such as marital discord and shifting gender dynamics—the brand becomes part of a cinematic legacy that not...
With this, the brand marks its foray into regional entertainment-based marketing, using prime-time programming to showcase its jewellery, boost visibility and build a deep emotional connect...
Each cement bowl distributed as part of the campaign is imprinted with the jeweller’s logo, reinforcing a message of collective goodwill from all the project’s partners,...
Featuring popular Odia actor and long-time brand ambassador Prakruti Mishra, the campaign’s core objective is to connect with the modern, self-reliant woman — someone who invests...
Launch of this showroom marks the beginning of a pivotal year of expansion for the brand, which plans to launch a new store in Abu Dhabi...
The machine, which does not handle cash, enables customers to use UPI or credit/debit cards to make spontaneous purchases of gold and silver for gifting or...
With the core idea that jewellery should resonate with the person who wears it, the campaign increased engagement both online and offline for Gehna, with more...
Co-produced by Pranay Choksi, Partner, Damodardas Jewellers, the film released in theatres on April 25, 2025. By supporting historically relevant cinema that has high cultural and...
The compact, 200-square-foot store is a thoughtfully designed space that reflects the brand’s strategic move to adapt to evolving consumer habits, and aims to reach people...
The luxury maisons recently found their sparkle in the Indian celebrity circuit, with Ananya Panday and Kareena Kapoor Khan bringing global glamour to high-profile events Mumbai:...
Although no jewellery was displayed at the event, the competition was held at the Sara Art and Cultural Centre, located on the third floor of the...
The brand is using the campaign to spotlight its half-saree jewellery, a key offering for young girls entering adolescence. Sitara Ghattamaneni offers audiences a close look...
The brand’s decision to be part of the tournament wasn’t driven by marketing strategy alone, but by its aim to build ties with the Jain community...
Founded by the Jindal Group in 2023, the brand has stores in Noida, Surat, Nagpur, New Delhi and Mumbai, and is now preparing to open new...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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