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Platinum Guild International mandates Vaishali Banerjee with ‘Head of Global Market Development’ role

PGI

In addition to this new responsibility, Banerjee will continue in her existing role as Managing Director, India & ME – PGI. To further strengthen its leadership to harness rising global opportunities, PGI has elevated Pallavi Sharma to Deputy Country Manager – India & ME

Mumbai: The Platinum Guild International (PGI) has made a key announcement to augment its leadership, naming Vaishali Banerjee as Head of Global Market Development, a role that signals PGI’s sharpened focus on unlocking the global demand potential for platinum. In addition to this new mandate, Banerjee will continue in her existing role as Managing Director, India & ME – PGI, both critical growth hubs for platinum.

“This is a transformative time for platinum,” said Vaishali Banerjee. “We are witnessing a shift in global sentiment towards meaningful consumption. Platinum — with its rarity, preciousness, and enduring value — is perfectly poised to accompany this moment. I look forward to further strengthening our presence in India and the UAE while building momentum across key and emerging global markets.”

Strengthening the leadership team further, Pallavi Sharma has been elevated to Deputy Country Manager – India & ME, PGI. With India and the Middle East continuing as priority markets for PGI and its sponsors, this underlines PGI’s commitment to unlocking and optimizing platinum’s potential through direct engagement, partnerships and market development initiatives. “I’m excited to take on this new role at such a dynamic juncture,” said Pallavi Sharma. “Platinum’s narrative is evolving rapidly, and our focus will be on deepening consumer connections and expanding retail partnerships to ensure sustainable category growth across India and the UAE.”

This strategic move comes at a time when platinum is poised for a new growth chapter. Its strong price advantage, coupled with its intrinsic rarity and preciousness, is generating renewed market favourability worldwide.

The Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and the USA. Since 2015 PGI has been headquartered in Hong Kong.

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