By backing the young man on a path that demands extraordinary resilience and endurance, both brands related to their core ethos of excellence, and identified with entities who dare to achieve the exceptional, both within the world of jewellery and beyond
Agartala: When Tripura-based triathlete Aritra Roy stood at the summit of Mount Everest, having successfully climbed the world’s highest peak, his jacket displayed the logos of two well-known jewellery houses—Swarnakamal Jewellers and KISNA Diamond & Gold Jewellery—whose support went a long way towards making his extraordinary feat possible.
In a heartfelt video message shared on Swarnakamal Jewellers’ official Instagram page, Roy expressed his deep gratitude saying that climbing Mount Everest demands significant funding, and without the unwavering support of Swarnakamal Jewellers and KISNA, the journey wouldn’t have been possible.
On March 16, Roy had set off from Agartala and travelled to Faplu, Nepal. From there, he trekked to Everest Base Camp, marking the initial leg of the mission, before going on to summit Mount Everest a good two months after the day he began the campaign. He also became the first person from Tripura to summit Mount Everest.
Following his descent, Roy plans to participate in one of the world’s most extreme test-of-endurance events—the Everest Marathon, a gruelling 42-kilometre race from Base Camp to Namche Bazaar, located at an altitude of 3,400 meters.
For Swarnakamal Jewellers and KISNA, the decision to sponsor Roy reflects their shared values of perseverance and excellence. By backing a young Indian triathlete on a path that demands extraordinary resilience and endurance, both brands related to their core ethos, and identified with entities who dare to achieve the exceptional, both within the world of jewellery and beyond.
The two brands have collaborated on many occasions earlier, including exclusive launches like the RARE solitaire collection in 2022, which brought KISNA’s customizable premium designs to Tripura through Swarnakamal Jeweller’s Agartala store. The two brands have consistently partnered to offer unique in-store experiences, such as interactive kiosks that allow customers to personalize their jewellery.
Swarnakamal Jewellers has established itself as a trusted name in Tripura’s jewellery industry for more than 20 years. Founded in 2002 by entrepreneur Gopal Chandra Nag, the brand has steadily grown to a strong retail presence with stores located in key areas of Tripura. The brand’s flagship store is situated on Hari Ganga Basak Road, near Kaman Chowmohani in Agartala, while another prominent outlet is on Central Road, opposite Chalk Bazaar in Udaipur.
KISNA, launched in 2005, is the flagship diamond and gold jewellery brand from the Hari Krishna Group. It has established an extensive distribution network, reaching over 3,000 shop-in-shop outlets across 28 States in India. KISNA currently operates 65+ exclusive showrooms across India.
Retail Jeweller India News
