For the jeweller, this initiative is a natural extension of its purpose-driven brand ethos. With women as the central inspiration for its jewellery, the brand has long embraced values of equality, dignity and empowerment, and those values are now manifesting in action
Bengaluru: Jewellery house Arnav & Co. has joined hands with Vihaan, an NGO dedicated to rescuing and rehabilitating survivors of human trafficking, to support the recovery and empowerment of women and children who have endured severe trauma. Through this collaboration, Arnav & Co. not only provides meaningful assistance to those in need but also reinforces its identity as a purpose-driven and socially responsible brand.
For Arnav & Co., this initiative is not just philanthropy but a natural extension of the brand’s ethos. With women as the central inspiration for its jewellery, the brand has long embraced values of equality, dignity, and empowerment. Now, those values are manifesting in action.
“We at Arnav & Co. have always believed that as an enterprise we need to give back to society in all ways that we can,” said Chetan G.R, Co-founder, Arnav & Co. “Profit should always serve a purpose and make a difference to society. This initiative is our way of helping restore basic human dignity and champion equality.”
The collaboration with Vihaan is multifaceted. As a starting point, Arnav & Co. is sourcing handcrafted bags made by trafficking survivors through Vihaan’s livelihood programme. These limited-edition products will feature the brand’s logo and be used in marketing and outreach campaigns—for instance, as exclusive packaging for select jewellery purchases—allowing customers to take home not just a piece of fine jewellery, but a piece of purpose. The initiative provides immediate financial support for survivors while also building emotional equity and trust for the brand among ethically conscious consumers.
But the impact doesn’t stop at merchandise. The brand also aims to provide employment opportunities to as many Vihaan beneficiaries as possible, integrating them into the workforce and helping them rebuild their lives.
Vihaan, whose core mission is the rescue and rehabilitation of trafficking survivors, will utilize the visibility and funds generated through this collaboration to scale their efforts and reach more victims. With Arnav & Co.’s platform and reach, this message will resonate with wider audiences — from existing customers to new, socially-aware ones.
“This partnership is about bringing visibility to the cause and amplifying Vihaan’s critical work,” said Chetan. “Each life is precious, and if our platform can help save even one, then we believe we are on the right path.”
Founded in 2002, Arnav & Co. has established itself as a leading retail destination that brings together gold, silver and fashion jewellery under one roof. With its flagship store in Bengaluru’s Jayanagar, the brand caters to a wide spectrum of consumer preferences through its sub-brands like ‘Silver Canvas by Arnav’ and ‘Jewel Box by Arnav’.
Written by Megha Misra
Retail Jeweller India Exclusive
