The ad brings to life the stories of a commercial pilot, a cabin crew professional, and a fighter pilot, all of whom found their unique ways to express their love for flying through ‘Runway’ jewellery, with mobile aircraft and other aviation-related motifs
Mumbai: CaratLane has unveiled a new jewellery collection named ‘Runway’, celebrating the spirit, ambition and elegance of women in aviation, and launched an advertising campaign to promote it. The campaign film brings to life the stories of a commercial pilot, a cabin crew professional, and a fighter pilot, all of whom found their unique ways to express their love for flying through this exquisite collection.
With this launch, CaratLanes stakes claim to being the first Indian jewellery brand to ever pay tribute to the trailblazing women of the skies.
The Runway collection soars above convention, featuring a line-up of 20+ designs crafted in 9KT & 14KT gold and diamonds. Some of the designs have mobile aircraft motifs that move with grace. Each design narrates a story of flight, courage, and sky-high dreams, through fine jewellery. CaratLane hosted an exclusive collection preview event at its signature store in Bandra, Mumbai, where real-life cabin crew were invited for a first look. The event was attended by Gul Panag, actor, politician, and adventure enthusiast, who is also a licensed private pilot.
Saumen Bhoumik, MD – CaratLane, said, “Aviation in India is one of the fastest-growing industries globally, and we proudly have the highest share of lady pilots. Right from the days of a single national carrier, Air India, aircrew members have been icons of style and symbols of a rising, modern India. This thoughtfully designed collection is our tribute to the brave women who make our skies safer, better, and smarter every single day.”
Gul Panag remarked, “This collection speaks straight to my heart. Aviation gave me wings, and now there’s jewellery that celebrates that feeling in such a stylish and everlasting way. It is definitely a must-have for aviation enthusiasts. There’s only one thing better than flying, and it’s flying in style!”
The collection is available online on www.caratlane.com and in select CaratLane stores across India.
Omni-channel jewellery brand CaratLane was founded in 2008 by Mithun Sacheti and Srinivasa Gopalan and later acquired by the Tata Group. It aims to make beautiful jewellery accessible, affordable and wearable, and help people express their emotions through it. Along with the brand’s website – which is one of India’s largest online jewellery destinations – CaratLane now has 320+ brand stores across the country and one international store in New Jersey.
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