Located in the heart of Silicon Valley, the new store is Tanishq’s largest showroom so far in the US, and an important step in the brand’s expansion strategy for the country, as the Bay area is home to a vibrant South Asian community
Santa Clara: The Tata Group’s flagship fine jewellery brand Tanishq has just launched a 5,100 square foot flagship showroom in Santa Clara, California. It is Tanishq’s largest store in the US so far and brings its total store count in the country to seven.Located in the heart of Silicon Valley, the 5,100 square footstore opened with a ceremonial launch event featuring a traditional lamp-lighting, ribbon cutting, and live musical performance. Santa Clara mayor Lisa M Gillmor attended the inauguration, joined by local community leaders and jewellery enthusiasts from across the Bay Area.
The Santa Clara store showcases Tanishq’s signature collections, featuring a wide range of gold and diamond jewellery pieces. The offering ranges from traditional bridal jewellery to everyday wear.The store is a celebration of Indian artistry and modern design,aiming to serve the evolving preferences of the South Asian diaspora in the region.The brand currently has stores in New Jersey, Houston, Dallas, Chicago, Seattle, and Atlanta.
“Launching our flagship store in Santa Clara signifies an exciting new chapter in our US expansion,” remarked Amrit Pal Singh, Business Head – North America, Titan Company Limited. “The Bay Area is home to a vibrant South Asian community that appreciates culture, innovation, and design—values central to our work. We are thrilled to bring our legacy of craftsmanship to California and look forward to integrating into the local narrative by providing jewellery that harmonizes tradition with contemporary sophistication.”
Founded in 1994, Tanishq isa part of Titan’s jewellery division. It opened its first retail showroom in 1996 in Chennai and the first international store in 2020, in Dubai. It has 400+showrooms in more than 240 cities nationwide.
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