The openings mark the brand’s expansion with a retail model focused on interactive and experience-led spaces
Bengaluru: Silver jewellery brand Rasa has launched two flagship boutiques located at HSR Layout and Commercial Street in the city of Bengaluru. The openings mark the brand’s expansion into the city with a retail model focused on interactive and experience-led spaces.
Rasa stated that the new stores are designed to move away from traditional showroom formats. Each boutique includes installations that demonstrate jewellery-making techniques, highlight the principles of slow fashion, and feature story-telling components that trace the brand’s craft-focused origins.
Speaking about the launch, Manan Bohra, Co-founder of Rasa, said the Bengaluru expansion represents a return to roots.“These new stores are more than retail spaces – they are cultural sanctuaries where patrons can connect with stories, techniques, and the spirit behind every handcrafted piece,”Bohra said. “The city’s deep-rooted heritage and vibrant, forward-thinking spirit mirror everything our brand stands for.”
The store layout has been developed to support the display and understanding of Rasa’s jewellery collections. These include Nakshi, Jadau, Deep Nakash Kundan, Victorian Pastels, and Navaratna. The collections feature a range of jewellery styles, including bridal pieces and contemporary designs.
The brand views the new immersive concept as part of a broader retail strategy intended to engage customers through both product and process, with an emphasis on direct interaction and transparency.
Founded in 1989, Rasa has focused on making heritage craftsmanship widely available. The company has announced plans to open six additional outlets across South India within the next 12 months.
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