The brand is bringing its under-Rs 1,000 curated range of fashion and silver jewellery to instant commerce, tailored for quick gifting, festive looks and impulse fashion buys. This partnership extends the brand’s accessibility to a younger, convenience-driven demographic
Pune: Gargi by P N Gadgil & Sons is the latest jewellery brand to be entering the world of instant commerce. Starting this week, Gargi’s curated range of fashion and silver jewellery will be available on Blinkit in Pune, with a Mumbai rollout scheduled by the end of May 2025.
The Blinkit collection features a handpicked selection of stylish, everyday pieces priced under Rs1,000, tailored for quick gifting, festive looks, and impulse fashion buys. With this launch, Gargi joins the ranks of prominent Indian jewellery brands tapping into the rapid-delivery format for fashion accessories.
This new retail channel follows a transformative year for Gargi, which saw a shift to an asset-light FOFO (Franchise Owned, Franchise Operated) model, 96 physical store touchpoints across India, and a 240% jump in net profit. The Blinkit partnership now extends the brand’s accessibility to a younger, convenience-driven demographic seeking value and style in equal measure.
“For us, access has always been a core part of the brand promise. Blinkit gives us a platform to meet customers where they are. Whether it is a last-minute gift, a festival look, or just a small treat for yourself, Gargi now arrives in minutes,” said Aditya Modak, Co-founder & Director of Gargi by P N Gadgil & Sons.
With the Blinkit launch, Gargi continues its push toward retail innovation, reaching customers across cities and platforms and purchase occasions.
Gargi, under the P. N. Gadgil & Sons umbrella, has built a presence in the fashion jewellery segment. The brand is available in over 4,000 PIN codes and has retail stores in Pune, Thane, Indore, Aurangabad and Delhi NCR.
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