The lab-grown diamonds brand is aiming for 100 stores by 2026, and Shrivastava joins the leadership team with a sharp focus on accelerating this growth, expanding consumer reach and driving deeper engagement in the rapidly growing LGD space
Mumbai: Limelight Lab Grown Diamonds has appointed Rupali Shrivastava as its new Chief Marketing Officer. Formerly associated with leading brands such as Malabar Gold & Diamonds and Rio Tinto, Shrivastava joins the leadership team with a sharp focus on accelerating brand growth, expanding consumer reach, and driving deeper engagement in the rapidly growing lab-grown diamond space and further strengthening its connection with the modern Indian consumer.
With a strong track record in retail and brand marketing, Shrivastava has led consumer-centric strategies across multiple brands. Her expertise in digital-first brand strategy and a nuanced understanding of consumer behaviour and the fine jewellery retail landscape position her perfectly to strengthen Limelight’s market presence and brand narrative.
“The lab-grown diamond industry is witnessing exponential global interest, driven by conscious consumers who are seeking sustainable, high-quality diamonds without compromise,” said Rupali Shrivastava. “Limelight stands at the forefront of this transformation in India, and I’m excited to build on this momentum, bringing in fresh story-telling, digital depth and retail excellence that aligns with what today’s consumers truly care about.”
Commenting on the appointment, Pooja S. Madhavan, Managing Director of Limelight Lab Grown Diamonds, said, “In the current phase of the brand in terms of scale and tapping into the large opportunity ahead of us, it is imperative that we continue to add exceptional talent at every level of the organization. Rupali’s understanding of premium retail, her sharp consumer lens, and her experience in building disruptive category-defining companies makes her a great fit for Limelight. Her experience at the intersection of global strategy and local nuance will be key as we scale the brand in India and internationally.”
Limelight Lab Grown Diamonds, headquartered in Mumbai and specializing in pure CVD diamonds, is ESG compliant, and committed to sustainable luxury. In the last two years, the brand has seen rapid growth with 40+ stores and 30+ shop-in-shops spread across 35+ cities, to emerge as one of India’s largest lab-grown diamond jewellery brands.
As lab-grown diamonds move from niche to mainstream, Limelight is at the forefront of advancements in design, quality and awareness. With Rupali Shrivastava on board, the brand is poised to amplify its presence and deepen its resonance with modern, value-driven consumers across geographies.
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