Melorra, a brand that has made its name for minimalistic, trendy jewellery, turned 6 years old recently. To celebrate that occasion, the brand put up an...
Mother’s Day has become a prominent gifting opportunity and jewellers across the country have tapped into the emotions of motherhood to generate buying intent for all...
In order to create a powerful impact in media, a jeweller has to address not just customers in-store, but also two other categories of prospects, one...
Brilliant campaigns touch hearts. And Tanishq has always been pretty good at that. When it comes to spread a message that goes beyond the periphery of...
In an era of theme-specific collection launches, a brand has to project the mood of the collection across its promotional campaigns. The job gets interesting when...
Reliance Jewels recently released their new collection titled ‘Rannkaar’, focusing on regional values and ethos. This time, it’s the Great Rann of Kutch on focus. This...
It’s cliché to state the obvious, but for the lack of awareness, jewellery has been and remains a luxury item. It makes you feel special, lively...
Designs rule the jewellery space. It’s the imagination of the designer that differentiates a predictably pretty piece from the one that looks out-of-the-world. The brand that...
NAC Jewellers, Chennai, has refurbished the brand in a grand fashion. Strategising its look and feel, the brand has come up with a luxury lounge. Named...
Customer awareness is fundamental for any jeweller. The average Indian jewellery buyer still has very little understanding of jewellery beyond the beauty of the products. It...
Exhibitions, B2B meets, festivals — jewellers have done them all. While the tried and tested methods produce a predictable outcome in normal cases, innovative promotions always...
Inspiration comes from myriad sources. Surviving the neck-and-neck competition in the gem and jewellery industry, every brand strives for unique offerings. In the case of Darshanaa...
It’s raining praises for the fairer sex! Women’s Day is knocking on the door and the jewellery industry is excited to highlight the reasons why womanhood...
Client testimonials make or break a brand and the reputation of its product. In the high-value luxury industry, the stakes are a lot higher when jewellers...
Love is a universal concept. If explored correctly, we see families stay happy and contented because of strong bonds based on love. For the sake of...
Aisshpra Gems and Jewels had recently organized a digital-only contest called ‘Face of Aisshpra’ on Facebook and Instagram. As per the contest, the winner will get...
Diamond rules the race for precious gemstones. Stealing hearts of countless Indian jewellery lovers, the value of natural diamonds has been omnipresent. For over centuries, the...
Synchronicity between the product and its promotion is crucial today. In the era of social media, it takes just minutes for people to hail or disapprove...
We are revelling in the holiday season fever. While vacation is almost on everybody’s minds, this short span of time provides a sea of opportunities to...
Everybody needs inspiration. Every sector is highly competitive today, and to refuel ourselves, we either resort to entertainment or follow icons to make our journeys easier....
The year has seen colour gemstones steal the hearts of jewellery lovers. Impressing the youth, manufacturers are even imbuing temple jewellery with multicolour gemstones for excitement....
The pandemic is in its endgame now, but it has effectively done sensational things for the jewellery industry. Gone are the days when real estate and...
Ask any jewellery brand the basic components of product promotion and they will come up with the most ostensible option, images of jewellery. While that does...
Lucknow-based Jugal Kishore The Jeweller has taken an impressive initiative to give customers a cross-category choice through ‘Aasras’, their newly-established saree boutique. Inaugurated in September this...
Marriage is undoubtedly one of the most happening affairs of our lives. No matter how princely we feel of ourselves on the D-day, there are ‘n’...
Geeta Shyam Jewellers has upgraded their boutique presence to give an enriching purchasing environment to its retail customers. On the occasion of Labh Panchami, The Jaipur-based...
Beauty lies in the eyes of the beholder, as they say. But what if the beholder has been subconsciously schooled with advertisements to like a particular...
NEW DELHI: Millennials are the first generation to break free of societal stereotypes. They don’t shy away from adopting radical approaches in life and lifestyle. That...
Schoolchildren are finally getting some much-needed diversion, all thanks to N Gopaldaas Jewellers’ talent show. With many schools remaining closed due to Covid-related lockdowns, there is...
If you want your jewellery to flow with you, you should go for the rage of stackable ranges that is currently flooding the Indian market. Diamond...
As pandemic associates jewellery with meaningful gifting, various retail brands are reinventing the way they promote jewellery. It’s more about emotional attachments and less about luxury....
INDORE: ‘Chaand sa Roshan Chehra’, the patented campaign by DP Jewellers, Indore, made a comeback with greater pomp and splendour. The two-day event was held at...
Buying diamond jewellery has never been this stress-free. ORRA is boosting diamond jewellery purchase by launching a new EMI scheme which gives customers the convenience to...
Friends that do wedding shopping together, stay together. This exciting notion is the tagline of TBZ’s latest campaign starring Sara Ali Khan. The campaign, which was...
Verma Jewellers have come up with its third edition of the annual Diwali campaign called ‘Golden Bond’. The concept brought to the fore the bond shared...
Arundhati Jewellers has launched a saree collection at their recently launched, 12,000 sq ft showroom in Berhampur, Odisha. Comprising three floors, the store is designed to...
The presence is the key to happiness and reality. That is the philosophy which Tanishq embodied with their latest Utsaah collection and campaign, launched on September...
Biren Vaidya is making precious jewellery promotion increasingly interesting and fun-filled through his ‘Master class by BeeVee’. The latest Instagram reel of this segment by The...
Beyond engraving names in jewellery, Jewellers Madanlal Chhaganlal have taken a step that absolutely dedicates jewellery to the wearer. The brand has recently come up with...
Bangalore: The Gem & Jewellery Export Promotion Council organised an interactive session during IIJS Premiere 2021, one of Asia’s leading Gem & Jewellery trade exhibitions, in...
BENGALURU: World Gold Council presents The Bridal Trendsetters India Edit started on a fashion high at Sheraton Grand Hotel Brigade, Rajaji Nagar, Bengaluru on September 14,...
We usually associate Teacher’s Day with bouquet of flowers, abundant respect and heartfelt messages. Gifting jewellery to teachers is really uncommon. That is, perhaps, because of...
Ganesh Chaturthi holds immense significance for the Indian jewellery industry this year. Surviving the twin turmoils of mandatory hallmark registration and the obvious ongoing pandemic, the...
Colour gemstones have long been the pride of an Indian woman down generations. Their rarity attain a certain timelessness and enhances the beauty of every woman....
Amit Shah, director, Aqua Jewellers,talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS You are in the couture...
Rinku Choudhary, director, Five Finger Handicraft Jewels Pvt Ltd, speaks to Samit Bhatta, publisher of The Retail Jeweller India magazine about her expectations from the IIJS....
Sunint Chadha, Partner, Bishan Singh Jasbir Singh Jewellers, New Delhi, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the...
Saumitra Saraf, director, Aisshpra Gems and Jewels, Gorakhpur, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS What...
Rajesh Kapoor, VP sales, Kundan Refinery Pvt Ltd, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS What...
Somil Modi, director, Jaipur Diamonds, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS What are your expectations...
Hitanshu Agrawal, partner, Alankar Jewellers, Jabalpur, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS What are your...
Aviral Prakash, director, expansion, Abhushan Diamonds and Gold Pvt Ltd, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the...
Runik Jain, partner, Bombay Jewellery, Vijaywada, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from IIJS What are your expectations...
Ujjwal Agarwal, director, Modern Jewellers, Bareilly, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from IIJS. What is your expectation...
Puneet Mehra, director, Gandaram and Sons, New Delhi, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from IIJS. What is...
Deepal A Jain, managing director, Sri Jain Jewellery Pvt Ltd, Vriddhachalam, Tamil Nadu, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his...
Naveen Raj, general manager, Narayanan Jewellery, Mayiladuthural, Tamil Nadu, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from IIJS What...
Pravin Vaidya, partner, Ashokkumar Navinchandra and Co, Rajkot, talks to Samit Bhatta, publisher of The Retail Jeweller India magazine about his expectations from the IIJS What...
Every retailer wants to be part of the fastest-growing category in the gems & Jewellery industry mainly “Lab-Grown Diamonds and Lab Grown Diamond Jewellery”. 6cstyle.com did...
If you dream it, we can make it. That’s the tagline for Viswa and Devji Diamonds’ latest initiative called ‘Design Your Own Jewellery’. As the name...
Fatehchand Bansilal Jewellers is creating a new scope for premium heavyweight jewellery, by doing away with heavyweight entirely. Indeed, the brand is making heads roll with...
Dr Ravi Kapoor, Director, Kays Jewels Pvt Ltd speaks to Samit Bhatta, publisher of The Retail Jeweller India about his experience at the De Beers Forevermark...
Satvik Kamath, head of operations, Abharan Jewellers, Udupi, talks to the Retail Jeweller India about his expectations from the IIJS in September. What are your expectations...
Achal Jewels
Craftsmanship is at the heart of handcrafted jewellery and all retail brands would agree that the community of skilled artisans are a depleting resource nowadays. Although...
Jewellery needs more occasions for gifting, and Rakshabandhan has turned out to be a favourite for countless brothers and sisters who couldn’t meet each other because...
Rakshabandhan has served to be a great occasion for jewellery purchases this year. Across the industry, many brands came up with innovative jewellery to treasure this...
As long ago as the early 2000’s, Tanishq, the preeminent brand in organised jewellery retail, made known that gold purity standard in India is questionable. It...
Tradition is perhaps the most sensitive aspect of an Indian’s life. However, innate belonging towards traditional customs has become skin-deep for the youth. In an attempt...
Little big moments. That’s how everyone is seeking happiness amid recurring vagaries of pandemic. That thought has been summed up beautifully by Tanishq with their on-going...
Self-indulgence has become a fierce factor for jewellery nowadays. Understandably, increase in self-worth has channeled the need to reward oneself for one’s persistent efforts. This has...
Festivities drive jewellery business in the country after wedding. With the new normal affecting celebrations countrywide, a greater focus is on the most auspicious time to...
Khurana Jewellery House took up a unique initiative in association with FICCI FLO Amritsar for the revival of Phulkari through their FLOKARI project. Phulkari, which is...
Braving pandemic lows across jewellery market, Kirtilals is confident about their strategy with Forevermark that will help in brand growth year-on-year. De Beers’ add-on in the...
OM Jewellers has come a long way from partnering with Forevermark eight years ago. Now, the brand has a 100% Forevermark inventory above 8 pointers and...
Colour gemstones sit on the top of jewellery luxury pyramid. Yet, not many players in the industry have taken up the responsibility to educate customers about...
August has a new trend in gemstones. We are talking of the month’s birthstone, peridot, also called the evening emerald, which is bolstered by top-notch global...
Jewellery has no gender, and this message was conveyed loud and proudly to customers by Shri Ram Hari Ram Jewellers with their ‘Pride Month’ campaign. Shri...
Tough times require excellent solutions, and that is what Harsahaimal Shiamlal Jewellers has adopted with their latest jewellery purchase scheme titled ‘Jewel Easy’. The scheme helps...
CHENNAI: Khazana Jewellery has launched a new initiative called the ‘Hearts of gold campaign’, under which the jeweller is sharing a series of inspiring stories of...
Jewellery, be it heirloom or 9-to-5, always relies on current trends to resonate with the corresponding audience. But Konika Jewellery from Chennai has toppled that thought...
Kids’ jewellery is a road seldom taken for the Indian jewellery industry. However, visionary brand NAC from Chennai focused on stoking demand in this segment as...
Jewellery being the most expensive product of any fashion accessory, should be given first and foremost attention in terms of purchase. To make purchasing decision easier,...
The World Gold Council unveiled a multi-media campaign in partnership with Gem & Jewellery Export Promotion Council (GJEPC) to increase awareness, relevance and adoption of gold...
July 20, 2021, Mumbai: The Gem & Jewellery Export Promotion Council (GJEPC) India’s apex body for the Gem & Jewellery Trade in India introduced their new...
19th July 2021, Mumbai: The Gem & Jewellery Export Promotion Council (GJEPC) along with Gem & Jewellery National Relief Foundation (GJNRF) and World Federation of Diamond...
Jewellery gets its design from artistic thoughts. The ornaments we flaunt today have embellishments culminating centuries-old progression. It’s always great to recognize the root of a...
The government and the BIS have, for now, yielded to the mounting concerns and apparent impossibility of HUID in retail. Mandatory application of this technology is...
Chandukaka Saraf and Sons recently undertook a noble initiative for Mother Earth called ‘Mission Oxygen’, under which the jeweller distributed jamun, tamarind and custard apple seed...
De Beers Group and Diacore are proud to have partnered for the purchase of an exceptional fancy colour diamond, with the purchase of a 39.34 carat...
14th July 2021, Mumbai: The gems and jewellery exports is back to the pre-covid levels. The overall gross exports of Gems & Jewellery witnessed a growth of 8.46% to Rs....
A jeweller hits the bull’s eye every time s/he creates a collection that relates with the target audience personally. That is a tough feat to achieve,...
Indore-based Ratlam Abhushan Pvt Ltd is getting an overwhelming response from the customers after its stores reopened post-lockdown in Madhya Pradesh. Wedding dates locked in June...
In order to promote vaccination against Covid-19, Aisshpra Gems and Jewels have launched a unique initiative called ‘Vaccine Lagi, Bimari Ghati, Bacchat Pakki’, where the jeweller...
Udupi, Karnataka is now facing relaxations from the COVID-19 lockdown. People are finally opening shops to bring back the pace of daily trade. But the city,...
Prince Jewellery is providing free food to almost 100 poor people on daily basis since May.
The brand had tied up with AMRI hospital, Kolkata for Covid vaccination camp through which a total of 213 people were vaccinated.
As FMCG and related sectors remain open at only a particular time of the day, jewellery being luxurious products has just seen some relaxation in terms...
Dvara SmartGold facilitates easy micro-savings schemes for families with the monthly income of Rs 10,000 - 30,000.
Punjab Jewels have distributed 40,000 Covid -19 home isolation kits to 8 districts across Indore, Bhopal, Dewas, Ujjain, Vidisha, Dhar and counting.
