The main objective of the six-month-long campaign is to remould the perspective about jewellery, as it urges people to defy traditional gender roles, be unconventional, ignite...
An Instagram reel, which shows the influencer speak about her aspirations of owning the region’s traditional jewellery during the festive season, reached the right audience that...
For the brand, the awards property was born out of a desire to create a platform that resonates with its values and effectively engages women, its...
Even though the most auspicious day of shopping in India holds promise for a bountiful weekend, competitive markets and sky-high prices will only allow volume growth...
Jewellery celebrates women, their outer and inner beauty. Bejewelled brides look nothing short of goddesses in India, and BK Saraf Jewellers’ Devi (The Goddess) campaign has...
Youngsters love jewellery, contrary to popular thoughts. The only difference is that they take interest in jewellery not for its value but its visual appeal. That...
The ongoing campaign is a shout to all women who can call up the brand and request for participation as a model.
This year on Akshaya Tritiya jewellery sales was nothing as compared to previous years. But it can be safely said that Akshaya Tritiya has delivered more...
The vital thing in problem-solving is finding the right kind of people/experts who can help solve them and that’s where The Retail Jeweller can help. Take...
Need to craft a sales strategy? The Retail Jeweller takes you through to four different yet interesting ways to boost sales in the competitive environment. –Manoj...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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