Connect with us

RJ Market Watch

PNG Jewellers launches Season 2 of the Pure Price Offer to protect customers against uncertainty in Gold rates

Retail Jeweller India



8th October, 2020, Pune: PNG Jewellers has launched the 2nd season of the “Pure Price Offer” across all its stores in India. Customers can pre- book their jewellery purchases during the period of 3rd October 2020 to 30th November 2020 to avail the offer.

With the onset of the festive and wedding season and drastic price fluctuations in the yellow metal, the brand aims to create a cushion for buyers and protect them against the rise and fall in gold prices. Traditionally, customers are in two minds about making jewellery purchases at peak prices during the festive season. The Pure Price offer works in a way where customers can avail the booking rates in case of a price rise in gold. In the event of the gold rates falling below the booking rates, customers can avail the benefits of the lower rates, thus saving money in either situation. This allows consumers to book their investments while being protected from higher gold rates and at the same time, benefit from a fall in gold rates.

Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers said,” It is a tradition to buy gold jewellery during the festive season. Gold buying surges considerably during the days leading up to Diwali. However, the current economic situation in the country and the swings in gold prices have put customers in a fix. This initiative is to protect our customers from oscillating prices and create a win-win situation for them

The First season of the Pure Price Offer received a phenomenal response last year in September. With gold prices oscillating very fervently right now, we decided to come back with Season 2 of the same offer.  Customers across India and the world over have supported us for more than 187 years. It is their faith in us that makes us go the extra mile and bring necessary offerings to protect their interests in these times of uncertainty. We wouldn’t want our customers to miss out on buying the jewellery they desire because of uncertainty in gold prices. Hence, we have launched this offer again to thank all our patrons and tell them that we are here to serve them and facilitate gold buying for them during this festive and wedding season in an insulated environment”.


Courtesy: Retail Jeweller India News Service

Latest News