The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Twenty-carat gold contains 83.3 per cent gold and is quite popular among middle and lower-middle-class customers because of its cost-effectiveness. The central government’s decision to ban...
A year of extraordinary challenges and realizations, 2020 made us learn, unlearn, relearn and rebuild. It urged us to reevaluate what truly matters, allowed us to...
Vastupal Ranka, Director, Rare Jewels from the House of Ranka Jewellers, Pune, offers reasons why new-age brides still opt for gold jewellery sets on their D-day....
Indian Gold Coin Scheme: The Central Government recently approved several amendments to the Indian Gold Coin Scheme. The change in rules is expected to popularise Indian Gold...
NEW DELHI: If uncertainties in equities and dismal returns from debt funds are making you look up to gold, which is trading down over 20% from all-time...
A 15.81 carat Sakura diamond, the largest of its kind to ever appear for sale, will go under the hammer at Christie’s upcoming Hong Kong Magnificent...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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