The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Spanning 5,000 sq. ft., the new store was inaugurated by actor Bhumi Satish Pednekkar and introduces a modern retail format with an expanded product showcase Nagpur: Senco Gold & Diamonds has opened the doors of...
At the launch, the brand introduced “Jewel Story”, a sub-brand featuring 9KT, 14KT, and 18KT natural diamond jewellery for everyday, office, and gifting segments Gonda: Aisshpra...
-Shubham Rathod, Director, AB Gems I’m seeing more and more coloured gemstone-centric global brands entering the Indian market, and that tells me something very clearly. The...
The brand has already seen early traction in visibility and online conversations ahead of the film’s release later this year Jaipur: Motisons Jewellers has associated with...
By hosting the event within its showroom, the brand created an environment for both engagement and product visibility Kanpur: Baijnath Jewellers recently hosted Sheroes 2.0, an...
The tournament was held in Gorakhpur, where the Aisshpra Gems and Jewels head office is located, and comprised six 15-member teams Gorakhpur: Aisshpra Gems and Jewels...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
