The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
The brand is giving women artistes creative control while making jewellery part of their individual artistic worlds Kochi: Amaera Signature...
The 21st edition of the awards reflected the strength of design talent across India, bringing the industry together around the...
Contestants are required to post a selfie at the ‘Onam Selfie Booth’ at any Jos Alukkas store, wearing the brand’s...
The series allows customers to understand the procedure online and then experience the same process when they visit a store,...
For the contest, the brand is using a 100-point evaluation framework to assess creators beyond follower count, focusing on audience...
The event allowed the brand to engage visitors through their individual interests and introduce jewellery suited to each one’s aspirations...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Colin Shah took over the chairmanship of the Gem & Jewellery Export Promotion Council shortly before the COVID-19 pandemic. He was elevated from the position of...
Originating in Baramati in 1827, 195-year-old Chandukaka Saraf and Sons needed someone to play the role of a leader and increase the brand’s presence and awareness...
Brothers Amarendran and Jithendra Vummidi, fourth-generation leaders of the storied Vummidi Bangaru Jewellers in Chennai, are true pioneers of the virtual world. More than a decade...
Suvankar Sen is at the helm of a legacy brand with a history spanning over eight decades in jewellery retailing. Keeping up with the times, Sen...
Under Sunil Nayak’s guidance, Reliance Jewels have come to be a brand for all occasions and all regions. It launched over 20 unique campaigns (across scales)...
PNG Jewellers is seen as a legacy brand which cares! The brand is known for its long-term vision instead of short-term gains or profits. Besides customer...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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