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KISHORE KUMAR SHAH – DIRECTOR OF CHANDUKAKA SARAF & SONS WINS THE MD WITH REGIONAL RETAIL EXPANSION IMPACT (WEST REGION)

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Originating in Baramati in 1827, 195-year-old Chandukaka Saraf and Sons needed someone to play the role of a leader and increase the brand’s presence and awareness beyond the hinterlands of western Maharashtra.

Kishore Kumar Shah upheld that responsibility with unique strategies and his ‘Customer First’ approach which kept satisfying the ever-changing needs of his clientele within and outside Maharashtra. The brand started expansion in 2002 and currently has 18 stores across 17 cities in Maharashtra and Karnataka.

Amongst a slew of other pathbreaking initiatives, the brand risked introducing diamond jewellery in a rigidly traditional Maharashtrian market where only gold and silver products – jewellery or artefacts, are considered inherently valuable. Over the years, in order to cater to a growing and widening customer base, the brand introduced a full-fledged design centre that works to bring the latest trends in both traditional and modern forms to the customers. Not only does it facilitate the brand to bring in a wide repertoire of designs to the market but it also allows them to introduce new designs every fortnight.

Upholding a value of purity and trust, Chandukaka Saraf and Sons is the first jeweller to have a hallmark in silver too. The brand has also started a wedding jewellery destination, a unique concept where it has dedicated an entire floor for wedding jewellery and it offers complete customization of jewellery design as per the bride’s choice.

Another heart-warming practice by the brand has been the creation of unusual artefacts as per customization orders. Years before, the brand got a client from the hairstyling industry who wanted to make a golden razor. Recently, the brand has created a silver miniature truck on request of an industrialist from the transport sector for the love of his truck with the same number that charted his way to success long before. Attention to such emotions has made Chandukaka Saraf and Sons a brand that is known to make their customers’ ideas and fancies, their own.

Courtesy: Retail Jeweller India

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