
The campaign targets the underpenetrated men’s gifting segment, and reflects the brand’s category expansion strategy Bengaluru: Silver jewellery brand GIVA has launched its new campaign, ‘Men...

The NDC had complained to the United Kingdom’s advertising watchdog Advertising Standards Authority (ASA), which ordered the erring jewellers to take down the misleading synthetic diamond...

Bridal campaigns, especially those involving user-generated content and offline recognition, allow jewellers to create ongoing engagement while expanding awareness through local participation Jammu: Mulkh Raj Ashok...

By associating with known actors, the brand aims to create familiarity and recognition among consumers who engage with film-led content Varanasi: Chetmani Ornaments & Jewellers has...

By allowing employees to connect beyond their daily roles, the company moved them towards strengthening organizational objectives and more efficiency Madurai: Thangamayil Jewellery recently hosted the...

By engaging students ahead of their earning years, the brand is positioning itself to convert familiarity into preference as this cohort transitions into active jewellery buyers...