The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Tanishq also has stores at New Jersey, Houston, Dallas, Chicago, Redmond and Atlanta, with Orlando and Boston coming up next Washington: Tanishq, the jewellery brand from...
The showroom was inaugurated by Pramod Kumar Agarwal, Chairman of the National Gem & Jewellery Council of India (NGJCI), along with Rajesh Kalyanaraman, Executive Director, Kalyan...
The campaign introduces the brand’s new wedding collection, Vivaah, and shows that jewellery is not just ornamentation, but something that supports a bride’s confidence Kolkata: Senco...
The campaign offers a relatable take on manifestation and self-growth. According to De Beers, it aims to keep natural diamonds meaningful for today’s audience by linking...
The film upholds emotions with honesty and conveys the message that CaratLane jewellery is designed to express feelings and to mark moments that matter Mumbai: CaratLane...
The couple will lead KISNA’s ‘Khushi Ke Har Pal’ campaign, highlighting jewellery that celebrates everyday moments, relationships and personal expression Mumbai: Shahid Kapoor and Mira Rajput...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
