The couple will lead KISNA’s ‘Khushi Ke Har Pal’ campaign, highlighting jewellery that celebrates everyday moments, relationships and personal expression
Mumbai: Shahid Kapoor and Mira Rajput are the new brand ambassadors for KISNA Diamond and Gold Jewellery. The couple will feature in the brand’s upcoming ‘Khushi Ke Har Pal’ campaign, which focuses on everyday moments, relationships and personal expression. Their association highlights KISNA’s commitment to jewellery that is meaningful, personal and accessible to Indian households.
The ‘Khushi Ke Har Pal’ campaign places the couple in simple, relatable situations rather than extravagant settings. From quiet gestures of love and gratitude to celebrations of personal milestones, the campaign emphasizes jewellery as part of everyday life.
Parag Shah, CEO of KISNA, said, “Shahid Kapoor and Mira Kapoor embody the warmth, sincerity and modernity that truly reflect the spirit of KISNA. Their presence strengthens our commitment to creating jewellery that feels personal, meaningful and accessible to every Indian household. This association enables us to engage with a new generation of consumers who value authenticity just as much as design. As we expand across India, their influence will help us deepen emotional connection while staying true to our promise of trust and craftsmanship.”
For KISNA, jewellery has always been more than ornamentation. It is about capturing memories and marking milestones in everyday life. Shahid Kapoor described the collaboration, saying, “What first drew Mira and I to KISNA was its effortless blend of beauty, craftsmanship and timeless design, that’s a given. But what truly stayed with me is how each piece becomes a way to express what I’m feeling, whether love, strength, joy or even nostalgia. Each design feels deeply personal. Every piece is a story waiting to be worn, and it’s a privilege to represent a brand that designs from the heart.”
Mira Rajput Kapoor added, “Jewellery, for me, is more than adornment, it carries the warmth of memories and the sparkle of love. Whether it’s a dainty diamond pendant for everyday wear or a grand bridal set, there’s something for every phase of a woman’s journey. Every design crafted by KISNA reminds me of the little moments that make life beautiful, the milestones, the memories, and the people we treasure. I’m proud to be associated with a brand that makes these moments shine brighter.”
Through this collaboration, KISNA aims to connect with a younger generation that values sincerity, design, and personal expression. With Shahid and Mira as its faces, the brand hopes to bring warmth, trust, and emotional resonance into every home it touches.
Launched in 2005, KISNA is the flagship diamond and gold jewellery brand from the Hari Krishna Group. It has established an extensive distribution network, reaching over 3,000 shop-in-shop outlets across 28 States in India. KISNA currently operates 64 exclusive showrooms and plans to open 60+ new exclusive showrooms this year.
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