The film upholds emotions with honesty and conveys the message that CaratLane jewellery is designed to express feelings and to mark moments that matter
Mumbai: CaratLane has released its new regional brand film, ‘Written in the Stars’, featuring actor Kayadu Lohar, who now joins the brand as its regional brand ambassador.
The film presents a contemporary proposal story shaped by family involvement, cultural grounding, and personal commitment. Lohar plays a young woman who believes she is on her way to meet a groom selected by her family. The narrative begins with hesitation and uncertainty, but gradually reveals a different reality: the man waiting for her is the person she is already in a relationship with.
The reveal, planned together by her father and partner, shows the way family endorsement and personal choices increasingly intersect in today’s relationships. The story concludes with CaratLane’s message, “Commitment is a beautiful thing. Seal it with a CaratLane ring.”
Saumen Bhaumik, Managing Director,CaratLane, said, “Proposals don’t follow a script; they happen when the heart is ready. And that moment feels even more special when it happens alongside family, culture and tradition. This film holds that emotion with a lot of honesty. At CaratLane, we design jewellery to express these feelings and to mark moments that matter. Kayadu brings this alive beautifully, and we’re delighted to welcome her as our regional brand ambassador.”
Founded in 2008 as one of India’s earliest online jewellery start-ups, CaratLane expanded its reach significantly after Titan’s investment in 2016. The brand now operates as a fully integrated omni-channel retailer supported by the Tata Group’s legacy of trust. Along with its extensive digital platform, CaratLane runs more than 350 stores across India and one international store in New Jersey.
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