Events rooted in shared cultural contexts allow retailers to build trust, increase recall, and create entry points for new customers...
The experiential retai linitiative introduced the brand’s limited-edition padel rackets and its lab-grown diamond jewellery, creating a platform for community...
Supported by in-store promotions and other advertising activities, the campaign is designed to keep the Mahotsav visible throughout its duration...
Alongside the fashion presentation, doctors conducted awareness sessions while cancer survivors shared personal stories about diagnosis, treatment and recovery Guwahati:...
According to the brand, the game’s growing popularity among affluent consumers makes it a highly relevant platform for customer acquisition...
The production, a monologue based on the actor’s life journey, had elements that resonated with the brand philosophy Agra: Abhushan...
Conversion opportunities generated through these experiential events have encouraged the retailer to continue investing in them Nagpur: Batukbhai Jewellers recently...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
All in all, DDC succeeded in offering a great opportunity to bring together all stakeholders to discuss a common sense of purpose and identify the roadmap...
On the second day, a panel discussion on ‘Lab-grown diamonds and their disclosure: Is there a problem’ sparked a new thought-wave. The panel was moderated by...
Two major industry issues were discussed on the first day of DDC – ‘Uniting the industry to accelerate initiatives driving the sustainable development agenda forward’, and...
On the inaugural day, Ahmed Bin Sulayem, executive chairman, DMCC, set the tone for DDC by highlighting the exceptional growth story of Diamond as one of...
SYNOPSYS: Themed on ‘shaping the future of the interconnected marketplace’, the recently-held Dubai Diamond Conference 2017 (DDC) offered a holistic platform for a series of insightful...
My memorable customer was my dear friend Urmila Matondkar who decided to get her Mehendi Ceremony Jewellery from me. It was a starry affair and I...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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