The jeweller’s role was not related to product placement, but focused on promotion and distribution of the regional film from...
The initiative on Children’s Day engaged both kids and parents, forging relationships and promoting goodwill. Although sales were majorly in...
The retailer held a family-friendly event to boost engagement and sales, combining fun activities like magic shows and give-aways with...
The partnership marks a unique blend of creativity, where heritage meets modernity in a way that resonates with a diverse...
The retailer, which is celebrating its 70th anniversary, offered customers an exciting mix of lucky draws, festive treats and exclusive...
In a bid to offer greater transparency, the jeweller has called upon customers to test the diamond jewellery they buy...
More than 80 women professionals from FICCI FLO showcased the brand’s ‘Jewels of Malwa’, inspired by central India’s heritage, and...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Post Views: 236 Vivek Das, founder of Synergics Solutions, talked about tech-supported lag indicators and lead indicators, explaining how constant assessment of sales and profit won’t...
Post Views: 403 At the opening session of the Retail Jeweller India Forum 2024, Richa Singh, MD, Natural Diamond Council (India, Middle East) spoke of various...
Post Views: 2,394 The jewellery retail chain also said that the new brand ambassador’s universal appeal would resonate with the brand’s diverse audience, helping to strengthen...
Post Views: 1,414 Despite facing obstacles such as fluctuating gold rates and timing conflicts with other industry shows, the second edition of IIJS Tritiya provided a...
Post Views: 2,172 The brand publicized the shopping festival through digital marketing and in-store promotions and saw increased average transaction value, effectively enhancing revenue throughout the...
Post Views: 1,883 The activity started on March 1 and went on till March 31. Sales were up by almost 75% during that time, says Dhruv...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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