The brand presented its ‘Nila Baug Court Jewellery’ collection at the fashion event, where it got cross-exposure to a new audience
Ahmedabad: Aurus Jewels recently showcased its jewellery at a fashion event to commemorate the 15th anniversary of luxury womenswear brand Raw Mango. The Raw Mango Ensemble brought together a fusion of Aurus’ jewellery collections and curated ensembles from Raw Mango, a fashion label known for its traditional and modern approach to Indian textiles. Throughout the event, guests wore both Raw Mango’s textiles and Aurus’ ornaments, giving the jewellery brand cross-exposure to a new audience.
Held at the Kanoria Centre for Arts in Ahmedabad, the event created a vibrant tapestry of culture and creativity, embodying the rich cultural heritage that both brands stand for. The collaboration offered a unique experience for attendees, where Aurus Jewels showcased some of its finest pieces, combining heritage techniques with a modern aesthetic, making them relevant for today’s discerning fashion-conscious crowd. The event was an opportunity for jewellery enthusiasts to experience how Aurus’ pieces, with an emphasis on intricate craftsmanship, can elevate any outfit.
Aurus Jewels’ fine jewellery completed the occasion wear looks with pieces from its ‘Nila Baug Court Jewellery’ line. The brand’s co-founder Puja Shah expressed her joy at working with Raw Mango and how the collaboration enabled the label to explore new design ideas. The fashion show celebrated both contemporary Indian design and the country’s rich heritage while highlighting synergies between India’s art and fashion worlds.
Aurus Jewels promoted the collaboration via multiple posts across its social media platforms. The brand has over 280K followers on Instagram, giving it ample scope to market its ventures.
Founded by Puja and Kunal Shah, Aurus was born from a shared vision to create a unique, modern jewellery brand that stands apart from traditional family-run stores. With years of experience, they aim to fill the market gap for design-driven jewellery.
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