The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
The leadership move within the Joyalukkas Group, led by its Chairman, Joy Alukkas, provides stability for teams, partners and stakeholders as the brand scales its global...
The visit, which happened organically, boosted footfalls and increased visibility for the brand, highlighting the reach of jewellery retail on wheels and its ability to connect...
This week, actors and socialites chose pieces that highlighted craftsmanship, brand identity and individual style Mumbai: Celebrity jewellery moments spanned social media highlights, red-carpet-worthy shoots, and...
This integration unlocks access to the brand’s jewellery offerings for more than 650 million PhonePe users across the country Mumbai: CaratLane has just launched its dedicated...
Adding a local touch, the showroom presents jewellery tailored to the refined preferences of Malay connoisseurs, integrating cultural elements with modern design sensibilities Kuala Lumpur: Malabar...
Association with the A-list actor is expected to fuel PNG’s visibility across markets, amplifying its legacy via endorsements, advocacy and brand initiatives Pune: PNG Jewellers has...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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