
Notably, all the stores were inaugurated by women, and aim to build the brand’s presence in growing suburban markets while extending reach into culturally important and...

The sessions focused on characters from the Ramayana, including Ram, Lakshman and other figures, and explored how their actions can relate to present-day decision-making Kanpur: Sona...

Rather than in-film product placement, the brand’s presence was integrated through teaser promotions and marketing activity linked to the film Bengaluru: Sulthan Diamonds & Gold has...

From on-field awards to in-store gatherings, the association allowed the brand to enter doctors’ family conversations naturally, extending its reach beyond the players to the households...

The brand’s jewellery was worn during the final ramp walk and introduced in a focused manner in a live setting, creating visibility in a way static...

Targeted online communication created awareness, drove footfalls, and ensured customers were familiar with the collections before even visiting the brand’s stores, making ‘Jewels of Meralda’ a...