This integration unlocks access to the brand’s jewellery offerings for more than 650 million PhonePe users across the country
Mumbai: CaratLane has just launched its dedicated jewellery savings plan ‘Treasure Chest’ on the PhonePe payments app, making it possible for millions of users to plan their future purchases through the platform. The CaratLane Treasure Chest on PhonePe was available to users for enrolment starting the first week of January.
With CaratLane’s retail presence spanning stores across all 28 States and Union territories in India, this integration unlocks access to the brand’s jewellery offerings for more than 650 million PhonePe users across the country. Through the PhonePe app, users can now seamlessly enroll in the CaratLane Treasure Chest scheme and plan their jewellery purchase with greater flexibility and confidence.
Saumen Bhaumik, Managing Director, CaratLane, said, “Jewellery is often a planned purchase—especially the kind CaratLane is known for, designed for daily adornment across work, travel, and life’s many celebrations. Our partnership through Treasure Chest on PhonePe is enabling millions of customers to plan and save for the pieces they truly aspire to own, whether it’s a tennis bracelet or a stunning diamond ring. It empowers them to indulge in meaningful milestones, celebrate their wins, and make those special purchases seamlessly—online or in-store.”
Speaking on the partnership, Niharika Saigal, Head of InApp Categories, Consumer Payments, PhonePe, said, “We are taking our partnership with Caratlane a step further by bringing the Treasure Chest offering to the PhonePe platform, to offer our users a convenient and structured way to save. With this integration, we hope to simplify the jewellery-buying process for millions, by providing a seamless and secure way for our customers to plan for their jewellery aspirations”
Treasure Chest is CaratLane’s jewellery savings plan that allows customers to make monthly contributions over a fixed tenure – paying nine instalments and getting the 10th one from CaratLane, giving them the 9 = 10 benefit – culminating in jewellery redemption with added benefits. By bringing the scheme onto PhonePe, CaratLane is enabling customers to begin their jewellery journey digitally, while retaining the option to redeem across its extensive physical store network or online.
With Dhanteras and the festive buying season remaining one of the most significant periods for jewellery purchase in India, the integration also encourages customers to register early and plan ahead for Dhanteras 2026, ensuring a more disciplined and rewarding approach to festive jewellery buying.
CaratLane was one of the earliest online jewellery start-ups of 2008. After Titan invested in CaratLane in 2016, the brand evolved into a seamless omni-channel jewellery retailer, backed by the Tata Group’s legacy of excellence and trust. Along with being India’s largest online jewellery platform, CaratLane operates over 350 stores nationwide and one internationally in New Jersey.
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