Season 5 of the brand’s ‘Happy Customers: Together Forever’ initiative invites customers to register for a chance to become the face of Rokde Jewellers. It has seen high participation with more than 450 entries across stores, and the jeweller will select 60 brand ambassadors
Nagpur: Rokde Jewellers has launched the fifth season of its annual customer engagement initiative, ‘Happy Customers: Together Forever’. The campaign, which invites customers to register for a chance to become brand ambassadors for Rokde Jewellers, has seen its highest participation yet with more than 450 entries across stores.
The month-long initiative puts the spotlight on customers by featuring them in Rokde Jewellers’ advertising and branding across hoardings, print and digital platforms. The intent, according to the brand, is to honour the trust and loyalty of its growing customer base.
“The core idea behind launching ‘Happy Customers – Season 5: Together Forever’ was to celebrate the very people who have built this brand, i.e., our customers,” said Paras Rokde, Director, Rokde Jewellers. “Over the last five years, this campaign has become our tradition of gratitude. It’s our heartfelt way of saying thank you to those who trust us, come back to us, and proudly flaunt our jewellery in their most special moments.”
This season will see the selection of 60 brand ambassadors representing different categories such as gold, diamond, bridal and silver jewellery. The selection is done through a lucky draw, making the process accessible and open to all registered customers, regardless of the size of their purchase.
“The response has grown year on year, and it’s very heartening to see how excited our customers get about being a part of this initiative,” Rokdestated. “Many customers wait for this campaign every year, and that enthusiasm speaks volumes about the bond we’ve built.”
Currently, the brand is in the final phase of shortlisting participants, and winners will be announced in the coming weeks through its official channels. By turning loyal customers into faces of the brand, RokdeJewellers aims to create a stronger emotional connect and foster a sense of community.
“We believe our customers are our real brand ambassadors,” Rokde said. “They inspire us to do better every day.”
This customer-focused model has grown to become more than just a marketing activity. It is now a touchpoint that contributes to footfalls and repeat business, reinforcing the value of community-led brand-building in the jewellery retail segment.
With a family legacy of over a century in business, RokdeJewellers is one of the top jewellery retailers in Nagpur, with six stores in the city of Nagpur and one in Bhandara.
Written by Achal Chaubey
Retail Jeweller India Exclusive
