The brand’s new jewellery edit was presented alongside Vaishali Shadangule’s handloom creations at the event held by the Ministry of Textiles to mark National Handloom Day. The brand could engage directly with the audience and generate potential leads
New Delhi: Isvari Jalandhar Jewellery House recently collaborated with Vaishali S Couture – an eponymous label born out of designer Vaishali Shadangule’s love for classic Indian weaves -to present an artisanal jewellery edit during Shadangule’s handloom couture showcase in New Delhi on August 7, 2025. The event was organized in association with the Ministry of Textiles’ DC Handloom division to mark National Handloom Day.
The showcase featured 52 looks, with Maharani Radhika Raje Gaikwad of Baroda as the show-stopper. Isvari’s jewellery collection, created with gemstones such as rubellite tourmalines, emeralds and South Sea pearls, was presented alongside Shadangule’s handloom creations.
According to Manik Jain, Partner, Isvari Jalandhar Jewellery House, the collaboration originated from the designer’s side. “Vaishali has been presenting her handloom collections at Paris Fashion Week since 2021 and is the first Indian designer to do so. For this show, which was part of the Ministry of Textiles’ National Handloom Day celebrations, a few pieces were specially designed to complement her couture.”
The brand’s objective was to strengthen its positioning among high-net-worth individuals and on a national platform. “When you do shows like this for ministries, the brand’s image-building is much stronger. You need to present yourself at a high level to reach out to the HNIs of the country,” said Jain.
The collaboration also served as a launch platform for Isvari’s new artisanal collection. Crafted in silver and set with high-quality gemstones, polkis and pearls, the pieces are designed to offer larger statement designs without the high inventory cost of gold. “With gold prices rising, making big pieces in gold requires significant investment. This artisanal line allows us to create large, handcrafted pieces at a more accessible price point, while maintaining the quality and craftsmanship we are known for,” Jain explained.
Although the event took place only days ago, the brand has started following up with those who attended it. The Ministry and Vaishali S had invited select people from across India, giving Isvari the opportunity to engage directly with an audience of 300+ elite guests and industry figuresand generate potential leads from the showcase.
Isvari Jalandhar Jewellery House operates a single flagship store in Defence Colony, New Delhi, with a focus on large diamonds and gemstones. The brand, built over four generations, is now seeking to expand its cultural and creative footprint through strategic partnerships.
Written by Achal Chaubey
Retail Jeweller India Exclusive
