Prasad Jewellers celebrates 11K fan base on Instagram with prizes for 11 of its followers on the platform

When the brand notched up the social media milestone, it offered the prizes, with the caveat that the winners had to visit the store to pick them up

Sundargarh: Prasad Jewellers, a prominent jewellery brand in Odisha, regularly engages with its growing customer base through social media platforms, particularly Instagram. When the brand recently crossed the 11K followers mark on Instagram, it wanted to commemorate the social media milestone, and thought of giving away 11 prizes to 11 of its followers on the platform. The winners were instructed to visit the store to collect their prizes, to allow the brand to build an organic relationship with them and cultivate them as potential customers.

The brand has taken an innovative approach to digital marketing, where it not only showcases its products but also educates its customers about essential topics in the jewellery industry.

According to Sourav Prasad, Executive Director, Prasad Jewellers, the primary goal of the brand’s social media campaigns, especially Instagram reels, is to provide actual information to customers, making them aware of potential malpractices in the market, educating them about HUID (Hallmark Unique Identification) for gold, and highlighting various offers. “We don’t just sell products, we give our customers the knowledge they need to make informed decisions,” Prasad told The Retail Jeweller India.

Through its reels, the brand aims to create transparency and build trust with consumers. The informative content has shown impressive results, with the brand’s follower count on Instagram growing from 5,000 to 12,000 in just a few months. One of their standout posts, a video about HUID, went viral, with over 25,000 shares, reflecting the significant impact the content has had on the audience.

Prasad Jewellers has alsoattempted to use Instagram as an interactive platform to connect with potential customers. The brand frequently engages with followers, answering questions and providing valuable advice, which in turn has helped foster a sense of community and trust.

The brand’s approach has been omni-channel with emphasis on bolstering its retail presence. Prasad revealed that the brand is in the process of relocating its flagship store in Sundargarh to a bustling locality within the same city. The brand currently operates four stores in Odisha, with a plan to further expand within the State.

Meanwhile, it continues to innovate its approach to customers on social media, offering them both a shopping experience and a knowledge resource for those looking to make more informed jewellery purchases.

Written by Amaan Kasu
Retail Jeweller India Exclusive