Director of Keshavji Chhaganlal Jewellers and a recent Ironman 70.3 finisher, Adeshra combines the principles of endurance activities with legacy retail, showing how discipline and structured...
At ICBI’s Calcutta Charms event, the brand showcased its high-value bridal sets before a curated influential audience, using members of the business consortium as models. Supported...
According to the brand, the partnership with Tahiliani will be about his signature draping and interpretation of Indian textile heritage complementing Shree Jee’s precision craftmanship, and...
Titled ‘Gehna Ek Ankahi Kahani’, the brand’s six-part Instagram video series goes beyond transactional retail to highlight the emotional, historical and financial value of jewellery in...
Since the series premiered, the brand has seen an uptick in interest among its clientele, with enquiries about specific pieces from the show coming from customers...
The luxury jewellery house has drawn on the popularity of the Audrey Hepburn classic, with a playful twist on its name for the brand’s new campaign,...
By leveraging the emotional and cultural significance of a relatively low-key festival, the brand could engage with its core community of customers, attract 700 women to...
The initiative allows customers to exchange their old gold jewellery, regardless of where it was purchased, for new jewellery from the brand’s current collections. It aims...
The brand claims to ‘sell history along with jewellery’, turning shopping into a cultural experience and shoppers into loyalists. From educational tours to sensory-led experiences for...
For the jeweller, this initiative is a natural extension of its purpose-driven brand ethos. With women as the central inspiration for its jewellery, the brand has...
While previous editions of Diamond Diva have explored themes around empowerment, this year’s message is themed around self-expression and celebrating oneself. At the heart of the...
As official jewellery partner for Gupta in the National Costume round, the heritage brand was tasked with narrating India’s story through bespoke jewellery pieces that it...
Adopting a new approach to creating bespoke jewellery, the brand hosted a three-day workshop, and invited clients to its Guwahati showroom for private one-on-one sessions with...
As the Punjabi singer-actor chose to adopt Patiala ruler Maharaja Bhupinder Singh’s opulent regal look for the event, Golecha’s Jewels set out to re-interpret the Maharaja’s...
Unlike conventional jewellery campaigns, the brand has taken a narrative-first approach, re-imagining the legendary warrior woman Unniyarcha, after whom it is named, in a format designed...
The brand deployed models carrying giant, candy-pink handbags through key high-footfall areas on the day of its store launch, playing out the campaign’s tagline ‘Turning Heads...
By aligning with a story rooted in real societal challenges—such as marital discord and shifting gender dynamics—the brand becomes part of a cinematic legacy that not...
With this, the brand marks its foray into regional entertainment-based marketing, using prime-time programming to showcase its jewellery, boost visibility and build a deep emotional connect...
Each cement bowl distributed as part of the campaign is imprinted with the jeweller’s logo, reinforcing a message of collective goodwill from all the project’s partners,...
Featuring popular Odia actor and long-time brand ambassador Prakruti Mishra, the campaign’s core objective is to connect with the modern, self-reliant woman — someone who invests...
The compact, 200-square-foot store is a thoughtfully designed space that reflects the brand’s strategic move to adapt to evolving consumer habits, and aims to reach people...
The initiative, in partnership with the Pehlay Akshar Foundation, is designed to enhance language skills and nurture a growth mindset among students and train teachers to...
Held in a packed 700-seater auditorium, the ‘Swarna Suvarna’ event drew a diverse audience of music enthusiasts from across Pune, and reinforced the brand’s commitment to...
Though the brand is not formally associated with ‘Pade Akasha’, the emotionally resonant promotional video that draws a parallel with the film’s plot reinforces the identity...
Merchant will raise funds for the CKC Foundation’s initiative supporting education of underprivileged students by running the TCS World 10K Bengaluru 2025 on April 27. His...
The event, held in Lucknow, featured actor Shefali Shah, and is part of the brand’s association with FICCI FLO as gold partner for the 2025-26 term....
More than 150 staff members have already taken part in sessions designed to sharpen customer service, boost industry knowledge and build confidence so that they truly...
Amid rising gold prices and shifting buyer preferences, GJS April 2025 spotlighted silver jewellery’s growing appeal and a strategic pivot in gold offerings. The show reflected...
By using IPL terms and building them into the jewellery shopping journey, Abhushan Diamonds and Gold not only made the experience fun but also drove higher...
Gem & jewellery exports bear the brunt of the new 26% reciprocal US tariffs. With jobs at risk and margins squeezed, manufacturers scramble to diversify while...
Through this event, the brand aims to align itself with a platform that celebrates entrepreneurship, fosters community connections and promotes inclusive nightlife in Kochi Kochi: Genesis...
In the film, a pivotal scene features the main protagonist visiting a jewellery store to explore bridal jewellery, and that store is Anjali Jewellers’ Golpark showroom...
A block of ice was installed on a bustling street in Koramangala, and passers-by were invited to break it within a limited time to win the...
The initiative, designed to simplify the wedding planning process, is gaining traction, for its innovative approach of offering both jewellery and a premium wedding experience at...
Going beyond the usual buy-back or exchange policies, up to 95% of the original purchase value for gold jewellery (and 105% for diamond jewellery) bought from...
Partnership with the event, which sought to break the silence around menopause, served as a strategic move to reinforce brand recall among 170 participants present there,...
The brand sought to differentiate itself by going beyond the usual seasonal discounts, and made IPL a key driver of its marketing effort Chennai: As the...
The second edition of the knowledge forum presented market insights from the southern region and emphasized the drivers of change and growth in the region Bengaluru:...
The awards ceremony has been a consistent feature for the past few years, reinforcing the brand’s practice of recognizing women achievers who have made significant impact...
The campaign encourages gender-neutral exploration of the ornament, and traces its evolution from marker of status to powerful cultural emblem to contemporary fashion statement Kochi: The...
The brand is looking at the event, to be held on March 24, as an effective way to engage with the city’s discerning clientele who have...
The brand, known for its unique ‘floating diamond’ aesthetic, recently showcased its jewellery at the exclusive French Luxury Experience 2025 events held in Mumbai and New...
The collaboration saw the fusion of meticulously crafted heirloom jewellery with avant-garde couture, as the two creative forces came together for the Fashion Design Council of...
The in-store event aimed to engage old and new customers through a day of interactive activities, while encouraging them to explore the brand’s new diamond jewellery...
The collaboration was a strategic move in line with Maniramji Jewellers’ long-term goal of modernizing its approach while staying true to its traditional roots. It marked...
The campaign featured eight extraordinary women achievers, each styled with a Shaya jewellery collection that matched their personality and accomplishments. The brand sought to empower its...
The announcement was made at an event during Miss Universe 2024 Victoria Kjær Theilvig’s recent visit to India, where Sona Chandis unveiled its exclusive crown design...
The brand welcomed the opportunity to support an educational initiative rather than the usual entertainment-based events. It also subtly promoted its range of kids’ jewellery at...
Indore has been named the cleanest city of India for seven consecutive years in a row. The event, conducted in association with MY FM, saw the...
The campaign has already seen three lucky draws, with one remaining to be held, followed by the grand mega draw at the end with a Hyundai...
About 70% of the 300 participants were new to the activity, according to the brand, indicating that it is reaching a wider audience Ahmednagar: Shingavi Jewellers...
At a Women’s Day event, the brand aimed to highlight women’s legacies, and encouraged attendees to share personal narratives to bring out the emotional value of...
The jeweller will conduct lucky draws, with gold coin giveaways and exclusive jewellery-related prizes, to foster a connection with the brand Jabalpur: Kothari Jewellers has returned...
The brand’s participation in the festival aligned with its vision of targeting modern, independent college-going women who seek minimalistic precious jewellery Mangaluru: KevaBox, a modernistic jewellery...
Jewellery played a central role at the event, with NAC Jewellers curating statement pieces for speakers and panelists. Attendees could explore the brand’s collections up close,...
Besides the Hasiru Sankalpa project, the Akshaya Patra mid-day meal programme for underprivileged schoolchildren, run by the Akshaya Patra Foundation, a non-profit trust of ISKCON, has...
The themes were ‘Mata Ni Pachedi’, Gond art and Madhubani art, three distinct folk-art styles that symbolize the power and grace of womanhood, which the brand...
The campaign, launched ahead of International Women’s Day, features a series of uncut, unscripted video interviews with influential women, and allows the brand to connect with...
From Chamber of Secrets to Prisoner of Azkaban references, each piece of jewellery is based on the famed fantasy series, and stands out from existing designs...
The strategic initiative by the brand aims to tap into the lucrative wedding season market by directly engaging with brides-to-be at a crucial decision-making stage Udupi:...
The 22kt hallmarked gold crown is one of the many projects undertaken by the brand as part of its long-standing dedication to temple adornments Mumbai: Jagannath...
The jeweller has successfully generated excitement about the store and subtly publicized the brand name ahead of its entry into the city Indore: As jewellery retailer...
The brand benefited from connecting with people who see gold as a wise investment, aligning with its philosophy of treating gold jewellery as an asset Old...
The campaign brought together 300 people including residents of Varanasi, the jeweller’s employees and various stake holders. It also raised awareness about the community’s role in...
The brand used in-store and outdoor promotions to maximize visibility, emphasizing community involvement and social awareness over commercial gain Kolhapur: Chandukaka Saraf Jewels recently associated with...
The event provided attendees with styling tips, bringing special focus on how to accessorize with the brand’s jewellery and adapt it to their personal style Lucknow:...
Fifteen high-end customers were invited to coffee, conversation and a showcase of carefully curated premium jewellery at the brand’s flagship store, and it resulted in a...
A highlight of the event was an educational session on Polki jewellery, where the brand demonstrated the live manufacturing process of Polki, addressing common myths and...
The partnership marks a significant milestone for the brand, as it aligns with a major sports franchise for the first time at this scale New Delhi:...
The campaign showcases the brand’s array of gold ornaments and offers women Himachali jewellery that speaks to their culture and traditions Solan: Verma Jewellers, a well-known...
The marathon, to be held on Sunday, March 9, aims to celebrate women’s empowerment, and promote physical fitness among them New Delhi: PP Jewellers by Pawan...
Although the pendant featured in ‘Akka’ was not designed by the brand, and it has no formal association with the series, it has strategically used the...
The campaign highlights the prominent Indian dance forms, with special emphasis on Yakshagana. The brand has attempted to create jewellery incorporating elements historically associated with these...
Expanding the competition to cities beyond Kolkata in eastern India has helped the brand pick up the best of regional nuances Kolkata: P. C. Chandra Jewellers...
At the event, accomplished women from diverse backgrounds walked the ramp, adorned in the brand’s jewellery Chennai: NAC Jewellers recently aligned itself with a property titled...
While the brand did not focus on direct business returns, the event allowed it to connect with a relevant audience in an unconventional setting Chennai: Jewellery...
The campaign introduces a collection that re-interprets the grandeur of traditional South Indian jewellery through a contemporary lens Chennai: Heritage silver jewellery brand Divas Mantra has...
The 10-day initiative created excitement, engaging both loyal and new customers in the spirit of competition Varanasi: Navratan Jewellers recently hosted the ‘Gold Bar Challenge’, an...
The camp held on February 19 is one of many CSR initiatives undertaken by the brand Vadodara: Sara Gandevikar Jewellers hosted a blood donation camp in...
The partnership promoted endurance, resilience and wellness -the marathon elements that align with the brand’s philosophy Pune: On February 16, 2025, the Pune Maha Marathon was...
Building on the success of their earlier partnership, the collection features unique gemstones and versatile pieces, catering to a younger, fashion-forward audience New Delhi: Isvari Jalandhar...
Atul Sinha, COO, CaratLane says the brand actually hit the streets of Mumbai to explore the emotions and real-life stories surrounding proposals, before rolling out the...
Aditya Modak, Co-founder & Director of Gargi, attributes the brand’s rapid growth to the success of the brand’s new diamond-in-silver jewellery vertical, rising silver jewellery sales,...
Inspired by Thakur’s iconic role in the film ‘Sita Ramam’, the brand has urged participants to write heartfelt letters to the fictional character ‘Sita Mahalakshmi’, drawing...
The jeweller has supported the arts for more than five decades, with artistes frequently approaching them for sponsorships and partnerships Bengaluru: In continuance of its support...
The campaign features a mix of witty quotes and real-life relationship insights, and shows a more fun, light-hearted side of the brand Mumbai: Anmol Jewellers launched...
The brand has used advanced face swap technology through which participants can seamlessly integrate their faces into the ad film, which originally stars brand ambassador Aditi...
The core idea behind the new brand is to craft jewellery that is high-end and bespoke, ensuring that no design is ever repeated Mumbai: Shobha Shringar...
Recognizing the evolving preferences of younger consumers, the brand is educating shoppers on gemstone selection and quality Indore: Leading jewellery brand Punjabi Saraf has launched its...
A soft launch of the company’s latest sub-brand, Italessi by Tholasi Jewels, is part of the event Mysuru: Heritage jewellery brand Tholasi Jewels has taken a...
Many women out of the 5,000 participants were loyal customers of the jewellery brand and engaged actively in the various activities organized as part of the...
Set up in honour of Bela Saha, who devoted her life to education, the school reflects the company’s commitment to social welfare Kolkata: Shyam Sundar Co....
Use of the Extreme Precision Fluorescent Laser (EPFL) technology makes an engraving visible only when the rings catch sunlight Chennai: Silver-jewellery brand Vendi has launched an...
The ‘old school’ touch aims to make gifts more meaningful for customers ranging from romantic partners to family members Chennai: Jewellery brand Gehna has launched its...
At the event, the brand worked on image-building and pitched to women participants the importance of gold as an investment Vadodara: Jewellery retailer NK Jewellers recently...
The jeweller has embraced a broader perspective on gifting, and added a subtle branding exercise by way of an in-store photo booth that generates keepsakes Amritsar:...
Running from November 2024 to February 2025, the campaign will conclude with a lucky draw at the month-end Abohar: Jewellery retailer Murlidhar Jewellers is running the...
Alongside the campaign, the brand has unveiled its ‘U and Me’ collection, drawing inspiration from love in all its hues Gorakhpur: “Love is for all,” says...
The ‘Kumari Love Squad’ video showcases diverse facets of love that can exist between people, and even love for pets Mumbai: Ahead of Valentine’s Day, Kumari...
Word-of-mouth referrals formed a key customer acquisition strategy, reinforced by interaction with delegates from around the globe at the event Hyderabad: Heritage jewellery house Kishandas &...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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