According to the brand, the main purpose of the challenge was to have more participants download and use their mobile application, which has garnered more than...
The inaugural edition of the Retail Jeweller East Forum had a crop of young talent from the jewellery industry discussing their challenges, innovative measures they have...
The two-month lucky draw scheme, aimed to counter the expensive marketing blitz unleashed by retail jewellery chains entering Rourkela, attracts people from adjoining rural areas, a...
The auspicious occasion of Dhanteras saw robust sales of gold, jewellery and coins this year. According to Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, the brand registered...
If it’s a consumer connect campaign, it should generate enough excitement for people to remember. This includes meticulous planning, just like Prasad Jewellers, Rourkela, did with...
India Gem and Jewellery Domestic Council (GJC) embarked on a magnanimous event, the India Gem & Jewellery Show (GJS 2022), at the Jio World Convention Centre,...
Saurav Prasad had done his Masters in Marketing and joined the family-run business of Prasad Jewellers, Odisha, in 2019, an achievement he had been aiming at...
Leading jewellers share tidbits about big sales that they made during and after the lockdown Recommendation worked like a magic Recently, one of my old clients,...
In order to pay a tribute to the doctors who are working tirelessly, Prasad Jewellers thanked the real heroes by felicitating them on the occasion of...