Kasturi Jewellers honours women achievers in-store on Teej

In what could be called a very different kind of Teej this year, Kasturi Jewellers honoured ten women from all walks of life at Bakarganj region of Patna. These women, who the jeweller handpicked himself, have been excelling in their respective fields and making a meaningful contribution to society.

Gupta scanned Bakarganj and the area around it personally to look for exceptional achievers in various fields. These are women doing very well in the boutique, automobile and other sectors. The event was all about celebrating these women and cherishing their achievements. The event was more focused on the concept of an egalitarian society that celebrates its successful males and females equally. Thus, the invitation did not have an underlining motive of conversion, which made the participation totally unconditional and involving.

The women who were felicitated were Ankita Narayan, who is the CEO of Panache, a top hotel, Aakanksha Shri, who runs her own bistro, called Cafe Hideout, Ghungroo Bhargava, who owns Ananya Motor, a part of the Ananaya Group, Manisha Chaudhary, the owner of Boutique House of Glam, Sushma Sahu, a former politician who has also been the ward commissioner. She now owns her own paint outlet.

Besides, the jeweller also celebrated the success of Neha Marda, who is a well-known television actress, Anjali Singh, who is an RJ with Radio Mirchi, Ishmeet Chawla, partner in House Of Glam Boutique, and Dr. Sarika Roy, a top gynaecologist.

The women were bestowed with creative gift hampers of premium healthcare products. Kasturi Jewellers also added the fun quotient with a mehendi stall in-store to pamper the invitees.

“Our business runs successfully because of women. So, it was natural for us to honour their contribution to different walks of society. It is important to ensure that they stay healthy and well-motivated. We believe that a civilization that celebrates its women will always prosper,” said Gupta.

The invitees came up with social media posts to thank the jeweller, which has significantly contributed to Kasturi Jewellers’ goodwill. As a result, organic searches increased for the brand. Most importantly, other jewellers congratulated the management for carrying out this unique and selfless initiative. Talking about the social media response, Gupta claimed that the event had a reach of 2,00,000 and 1,50,000 on Facebook and Instagram, respectively, with 50,000 of them converting into engagements.

Written by Shubham Dasgupta

RJ Exclusive