Aisshpra promotes vaccination with 5% discount on gold for vaccinated buyers

In order to promote vaccination against Covid-19, Aisshpra Gems and Jewels have launched a unique initiative called ‘Vaccine Lagi, Bimari Ghati, Bacchat Pakki’, where the jeweller is giving 5% off on the purchase of gold jewellery. According to the initiative, any customer who has either taken one dose or both doses of the Covid-19 vaccine will get an additional 5% off on the existing seasonal offer of 20% off on the purchase of gold jewellery.

The discount scheme is open for people of all the age groups starting from 18 years, who are currently eligible to take the vaccine. Customers will have to show relevant documents or messages sent by the concerned government department validating vaccine shots.

Speaking about the initiative, Vaibhav Saraf, Director, Aisshpra Gems and Jewels said, “Vaccine is the only known protection the human race has at the moment to fight against the global pandemic of Covid-19. However, in the rural areas of Uttar Pradesh and Bihar, people who fall in the above 45 years category are still hesitant to take the vaccine, fearing they might die if they take it. So, as a responsible jeweller, Aisshpra Gems and Jewels thought of launching a CSR initiative to promote vaccination amongst the masses.”

The initiative was launched on the 8th of June and the jeweller has planned to run it till the end of the month. Depending on the kind of response received from the customers, the jeweller will decide whether to continue the initiative in July or not.

Out of almost 2000 customers who visited the store after the launch of the initiative, almost 75% or 1500 people were vaccinated and thus, got the offer. “The rest of the customers felt the pinch of losing the extra 5% discount. So, we hope that they too will take vaccines soon,” Vaibhav said.

During a recent meeting of the local administration on the issue of Covid-19, the government officials lauded the efforts of Aisshpra Gems and Jewels to encourage vaccination in society.

Written by Manoj Chakraborty

RJ exclusive