Through this partnership, Mia’s aim was to position itself within everyday family scenarios that would resonate with its target consumers Mumbai: Mia by Tanishq recently partnered...
When customers see that buying even a 3- or 5-gram gold coin makes them eligible for the campaign’s draw, it encourages participation Mumbai: The ongoing Lucky...
Themed ‘Love So Natural, Only a Natural Diamond Will Do’ the dedicated zone within the showroom has already shown results, with several orders received by the...
At the launch event in Mumbai, Deshya unveiled its first collection through a curated runway presentation. Going ahead, it plans to leverage experiential engagement to build...
According to the brand, Bali represents a relatable, real persona — someone young customers can identify with — and the aim was to keep the tone...
The accent was on jewellery that is understated yet elegant, contemporary yet harking back to traditional opulence Mumbai: Be it any occasion, celebrities this week dazzled...
According to Vikas Mehta, CFO, Vajraa Diamonds – by Khazanchi, the market is trending towards diamond jewellery, and the brand has seen a huge increase in...
As the iconic structure came alive with moving projections of the brand’s gazelle motif and festive jewellery, the brand connected its jewellery designs with symbols of...
The brand has launched an ad campaign about the love of jewellery, showing women going to delightfully unexpected lengths to express their passion for it New...
By opening a store in a busy neighbourhood with high-rise apartment buildings, schools, university campuses and hotels, the brand is taking its jewellery closer to customers...
The collaboration aims to strengthen the brand’s connection with Telugu-speaking audiences by combining legacy, design and cultural relevance Hyderabad: Siddhartha Fine Jewellers has announced Nandamuri Tejeswini...
This partnership is being seen as a milestone in the brand’s international growth story across 22 countries Mumbai: Jennifer Lopez has been named as the new...
The revamped store situated in Kankarbagh locality has dedicated silver and 18kt gold jewellery sections. According to the brand, while silver jewellery is gaining traction, not...
Overall demand for gold in India for Q3 2025 was at 209.4 tonnes, as compared to overall Q3 demand for 2024 (248.3 tonnes) Mumbai: The World...
It has been registered with the Dubai International Financial Centre (DIFC) through Titan’s wholly-owned arm, Titan Holdings International FZCO Dubai: Titan Company Limited has announced the...
LGD prices are collapsing as oversupply from China and India floods the market, eroding consumer confidence. On the other hand, the market shows firming prices for...
During the festive season, the brand brought its jewellery collections to these markets, after recently achieving the 100-store milestone in India Pune: Over the last two...
Drawing inspiration from the Indian Museum’s rich heritage, they dedicated over 336 hours to transform artistic impressions into jewellery Kolkata: Sawansukha Indian Institute of Jewellery (SIIJ)...
Featuring actors Chhavi Pandey and Manas Shah, the campaign sends out the message of valuing bonds that endure beyond occasions Mumbai: Kalyan Jewellers has launched a...
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For participating retailers, the campaign’s incentives are boosting sales, attracting new clients and generating more business overall. The GJC publicizing winners on social media has added...
The brand made the announcement at the opening of its showroom in Chakan, Pune, in the presence of Deputy CM of Maharashtra, Ajit Pawar PUNE: Ranka...
Jewellery from PC Chandra is featured naturally across the storyline, reinforcing brand presence while engaging viewers Kolkata: PC Chandra Jewellers has associated with ‘Sisters’, a web...
The brand has positioned itself as an entity embracing new formats of communication to keep pace with evolving customer preferences Pune: P N Gadgil & Sons...
Over Diwali, celebrities embraced elegance and tradition by flaunting their exquisite jewellery. From antique Basra pearls to vibrant gemstones and intricate diamond designs, each look balanced...
The workshop included practical styling tips such as pairing statement pieces with minimal accessories, selecting jewellery according to face shape and neckline, and balancing traditional and...
Men are no longer secondary audiences for jewellery houses in Kolkata, and buying is not only for weddings or special occasions, but also for daily wear...
The Directorate General of Foreign Trade (DGFT) has mandated completion of export obligations within 120 days of import, to ensure that duty-free imports directly support genuine...
The campaign aimed to attract the upcountry audience in Ballia, a Tier III city where customers are responsive to offers and schemes Ballia: Aisshpra Gems and...
By aligning with community needs, the brand continues to strengthen its reputation as an entity that supports public welfare Coimbatore: Sumangali Jewellers recently supported the setting...
Through this collaboration, the brand seeks to appeal to brides who value coordinated fashion and fine jewellery Mumbai: Manubhai Jewellers has announced a collaboration with the...
Silver jewellery and bullion were standout performers, while natural diamond jewellery sales jumped 15-30% and even higher in smaller cities Mumbai: The Navratri-to-Dhanteras stretch of 2025...
The 7,500-square-foot showroom, originally opened in 2021, has been redesigned to improve customer engagement and offer a broader product mix Bengaluru: Abaran Timeless Jewellery marked the...
The 800 sq. ft showroom features a collection of lightweight natural diamond jewellery, particularly catering to the preferences of Gen Z customers Vijayawada: Glow by Kirtilals...
The brand has invited customers to celebrate the beauty of heartfelt gifting and love that truly transcends vision Mumbai: Kalyan Jewellers is celebrating Bhaidooj with a...
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From statement necklaces to heritage-inspired earrings, these celebrities turned every appearance into a jewellery styling high Kareena Kapoor Khan in Sabyasachi Exuding vintage splendour, Kareena Kapoor...
Through structured videos and practical learning, sales personnel are gaining the skills to clearly convey the value and uniqueness of natural diamonds Mumbai: The Indian Natural...
Fluctuating gold and silver rates pose a challenge as all the prizes are based on these metals Mumbai: As Diwali approaches, the fifth edition of Lucky...
The contest served as a platform for attendees to showcase their artistic talent and saw the participation of more than 100 women Bengaluru: Sulthan Gold &...
The idea for the travelling showroom project came from a customer, and it has already unlocked business opportunity Pune: In an effort to strengthen customer outreach...
Since the series began, the brand has reported increased engagement on Instagram, higher customer enquiries and more footfalls at its store, including visitors from other cities...
Following the positive response, the brand plans to conduct similar campaigns with expanded digital promotion and in-store engagement Lucknow: Lala Jugal Kishore Jewellers recently hosted a...
Through this partnership, both the entities aim to build trust and long-term value in diamond jewellery Mumbai: Zen Diamond has joined ranks with the Natural Diamond...
In addition to the festive ad campaign, the brand has expanded its digital footprint across platforms such as Amazon, Tata Cliq, Flipkart and JioMart Mumbai: This...
Popular choices will include lightweight designs, investment-grade pieces and hallmark-certified gold, according to the GJC, and the trend in smart buying is projected to contribute to...
The campaign celebrates real emotions and positions Swa’s jewellery as a symbol of the wearer’s authentic self Mumbai: Fine jewellery brand Swa Diamonds has appointed actor...
The event featured installations such as an instant photo zone, a manifestation wall, and a product display showcasing the new designs Mumbai: As the festive season...
The CEO of Titan’s Jewellery Division notes that high gold rates have instead sparked a sense of urgency among buyers Bengaluru: As India heads into Dhanteras...
The initiative is aimed at supporting underprivileged children through education and healthcare, while also extending aid for cancer patients Chennai: VBJ Since 1900 (Vummidi Bangaru Jewellers)...
Since inception, the brand says it has built three profitable retail outlets, located in Bengaluru, Guwahati and Coimbatore Bengaluru: Lab-grown diamond jewellery brand Reia Diamonds has...
The ad with Kiara Advani promotes the brand’s ‘Shagun’ line and portrays heartwarming moments shared within families Mumbai: Ahead of Dhanteras, Senco Gold & Diamonds has...
Actor Krithi Shetty inaugurated the store, in the presence of company leaders and key local dignitaries. The new store adds to Bhima’s footprint of over 100...
Each inaugural event was met with tremendous fanfare, drawing jewellery enthusiasts, loyal patrons and admirers of the star alike Dubai: Vinsmera Jewels has marked a major...
The inauguration ceremony commenced with a traditional Māori Karakia prayer, honouring the local customs of New Zealand Auckland: Malabar Gold & Diamonds has just made its...
The 1,100 sq. ft. store is the brand’s third retail destination after the flagship stores at Kala Ghoda and Bandra in Mumbai Indore: Kumari Fine Jewellery,...
The showroom has been relocated from Netaji Subhash Place (NSP) to Vaishali Enclave, to offer a more organized space and improved facilities New Delhi: Actor and...
The central goal of the campaign is to deepen Tanishq’s emotional resonance with customers by celebrating Diwali in a way that feels familiar and genuinely reflective...
Actor also launched the Tamil edition of ‘Gold’, the autobiography of Group Chairman Jos Alukkas Coimbatore: Jos Alukkas opened its flagship store in Coimbatore on October...
The brand saw a 10% rise in diamond jewellery sales since the start of Navratri, with people walking in to ask specifically about the 9kt line...
Retailers across India have welcomed Project INDRA as a platform that strengthens the category and encourages growth Mumbai: With rising gold prices, retailers in India are...
Participating retailers are leveraging the campaign’s structure to expand their customer base, maintain sales momentum and reinforce consumer confidence across markets Mumbai: The 2025 edition of...
The campaign was executed through a mix of digital, OOH and print media, with placements in leading Marathi newspapers including Lokmat, Pudhari and Dainik Prabhat Pune:...
The campaign design, combined with store engagement and social media participation, is expected to drive consistent results, and the brand projects 50% increase in sales by...
Prizes are linked to purchase value, and the initiative has contributed to higher footfalls and sales, according to the brand Jabalpur: Vardhman Jewellers, one of Jabalpur’s...
The project required the design team at crash.club to study the diamond as a precision-engineered crystal rather than a conventional gemstone Bengaluru: The C Krishniah Chetty...
Research by De Beers has shown high purchase consideration, with more than 90% of consumers saying they would like to own and perhaps buy a desert...
The creative blend produced an immersive, unified experience at the intersection of jewellery design and fashion Paris: Luxury jewellery couturier Tiara Dhody, Founder of Treasures by...
These stars showcased fine jewellery that added elegance, heritage value and individuality to every appearance Priyanka Chopra Jonas in BvlgariPriyanka Chopra Jonas attended the Bvlgari Serpenti...
Kirit Bhansali, Chairman, GJEPC, represented India’s gem and jewellery sector at a high-powered meeting convened in Mumbai on October 8-9, 2025, bringing together business leaders from...
The event had 21 finalists who highlighted the traditions, creativity and diversity of Andhra Pradesh, Karnataka, Kerala, Telangana and Tamil Nadu Bengaluru: Leading jewellery retailer Jos...
Going beyond ritualistic adornment, the ad film positions jewellery as a symbol of everyday pride, confidence and identity Mumbai: Ahead of the Diwali season, Jagannath Gangaram...
The 1,400 sq. ft. store on Usman Road, inaugurated by newly appointed brand ambassador Kayadu Lohar, strengthens CaratLane’s presence in Chennai, its key market in South...
The brand focuses on accessible and sustainable jewellery for young jewellery buyers, with the campaign pitching authenticity Surat: Ivana Jewels, a lab-grown diamond jewellery brand, has...
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Shot in Srinagar, the campaign journeys through the valley’s changing seasons – from the fall of chinar leaves to frost-kissed green apples and tulips in bloom...
The programme empowers customers to grow their gold smartly while enjoying the flexibility to redeem it for the brand’s jewellery Mumbai: Global fine jewellery brand Zen...
Featuring brand ambassador Mithila Palkar, the campaign creates an immersive brand experience across many platforms Pune: Gargi by P N Gadgil & Sons has been running...
The two new stores were inaugurated by actor Divya Bharathi at Nexus Vijaya Mall, Vadapalani, marking the group’s continued expansion across Tamil Nadu and Pondicherry Chennai:...
Investors have moved into gold in response to a weaker dollar, rising inflation, and geopolitical tensions, while central banks and retail buyers have boosted their purchases,...
Kirit Bhansali, Chairman, GJEPC, has welcomed the policy. GJEPC has been working with the Government to provide inputs and ensure that the policy addresses the industry’s...
According to the brand, the collection, focused on translating historic design codes into wearable, versatile jewellery, has been designed over two years Mumbai: Luxury jewellery brand...
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Joyalukkas now has two brand ambassadors — Samantha Ruth Prabhu and actor Kajol — as the faces of the brand Mumbai: Joyalukkas has announced the appointment...
Drawing inspiration from natural elements such as earth, water, fire, and air, the campaign showcases jewellery that interprets these forms through gold, diamond, and polki designs...
As part of the event, KISNA honoured its franchise partners with ‘Century Club’ recognition and also introduced its Trend Book 2025–2026, outlining key design and consumer...
From high jewellery debuts to traditional festival campaigns, Indian celebrities showcased standout pieces from leading jewellery houses. These styling moments highlight how jewellery drives engagement and...
The event combined entertainment, games, product showcases and cross-engagement opportunities, drawing over 350 attendees, and gave Parekh Brothers a platform to present collections informally Nagpur: Parekh...
The collection blends traditional Indian motifs with contemporary designs, aiming to resonate with modern families seeking to refresh their jewellery collections while honoring cultural heritage Mumbai:...
This strategic move aims to enhance accessibility to sustainable and ethical jewellery options in key cities, aligning with the brand’s growth objectives and market expansion plans...
Further strategy includes upcoming regional and ritual-based campaigns, greater automation, and regional language content Mumbai: The De Beers Group, in collaboration with the Gem & Jewellery...
Retailers across India report steady footfall and consumer interest, aided by GJC’s push for tech-enhanced outreach–geo-targeted campaigns, influencer tie-ups, digital coupon issuance and verification Mumbai: The...
The brand explored a fresh experiential format of customer engagement, combining entertainment with brand messaging Mohali: Sunder Jewellers recently organized the Mohali Comedy Festival to mark...
The narrative of the ad film featuring actor Shriya Pilgaonkar, released in Marathi and Hindi on YouTube, breaks convention Pune: Krishna Rajaram Ashtekar (KRA) Jewellers has...
The showsheld across multiple cities resulted in cultural outreach and disseminating information about the brandto attendees, who could be potential customers Pune: P.N. Gadgil & Sons...
The jeweller could reinforce visibility among new customer groups, creating connections that go beyond the traditional retail format Chennai: NAC Jewellers recently endeavoured to strengthen its...
The brand has been associated with the Ahmedabad Times Fashion Week since its first edition in 2022. Jadau jewellery took centre stage this year Ahmedabad: K...
Designed for the modern bride, the collection offers elegance and practicality, making it suitable for various celebrations beyond the wedding day. Priced at Rs. 5.99 lakh,...
Curated by Nature Morte and envisioned by Artistic Director Sean Anderson, the showcase includes unreleased high jewellery inspired by India, presented alongside rare 15th-century Tantric manuscripts...
The festival is a month-long celebration of design, tradition, and the cultural significance of jhumkas connecting generations and showcasing the jhumka as a symbol of identity...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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