Designed for the modern bride, the collection offers elegance and practicality, making it suitable for various celebrations beyond the wedding day. Priced at Rs. 5.99 lakh, Navarambh is available across 50+ stores nationwide
Mumbai: Limelight Lab Grown Diamonds has launched its new bridal jewellery collection, Navarambh, featuring brand ambassador and investor Shilpa Shetty. The collection is presented through a campaign film that focuses on the emotion and significance of wedding gifting, positioning Navarambh as a gift marking new beginnings. It comes in a keepsake box and includes seven diamond pieces intended for multiple occasions.
Shilpa Shetty, brand ambassador and investor at Limelight Lab Grown Diamonds, said: “Navarambh is truly special! It is for the bride who carries a new vision and embraces every moment with grace and style. It’s jewellery that is timeless yet practical, a treasure she can adorn on multiple occasions, making it the perfect gift for the start of her new journey.”
The campaign aims to show how bridal jewellery can go beyond traditional storage, with Navarambh being designed to be worn across various celebrations, from Karwa Chauth dinners and cocktail parties to Diwali and anniversaries.
Pooja Sheth Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, added, “At Limelight, we believe in redefining the way jewellery is perceived and worn. With Navarambh, we wanted to create a collection that resonates with the aspirations of today’s bride versatile, elegant, and truly meaningful. It’s more than jewellery; it’s a celebration of her new beginnings. We believe this narrative will deeply resonate with today’s bride, who seeks jewellery that mirrors her individuality, celebrates her milestones, and goes beyond being locked away to truly become part of her life.”
Rupali Shrivastava, Chief Marketing Officer, Limelight Lab Grown Diamonds, said, “With Navarambh, we are rolling out one of our most extensive campaigns yet across digital platforms, print, television, and in-store experiences to ensure we reach brides and families at every touchpoint of their jewellery journey. The campaign film beautifully captures how Navarambh offers a practical solution for today’s bride.”
Navarambh is priced starting at Rs. 5.99 lakh and is available across Limelight’s 50+ stores in 45+ cities. Headquartered in Mumbai, Limelight has emerged as India’s largest lab grown diamond jewellery brand specialising in pure CVD diamonds. In the last two years, the brand has witnessed rapid growth with the widest reach for LGD jewellery across India 50+ exclusive stores (EBOs), 40+ shop-in-shops across 45+ cities.
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