The initiative is aimed at supporting underprivileged children through education and healthcare, while also extending aid for cancer patients
Chennai: VBJ Since 1900 (Vummidi Bangaru Jewellers) powered the 8th edition of the D2D Chennai Marathon 2025, held recently. The initiative, conceptualized by marathoner and philanthropist Neville J Bilimoria, is aimed at supporting underprivileged children through education and healthcare, while also extending aid to the Cancer Institute for treatment and care of cancer patients.
This year’s edition saw nearly 3,500 runners and cyclists participating across three categories –Adults’Run, Kids’ Run and Cycling. Registrations were conducted online through a simple platform with a nominal entry fee, allowing participation across various age groups.
Speaking about the association, Jithendra Vummidi, Managing Partner, VBJ, said, “At VBJ, endurance is not just about lasting through time it’s about evolving with purpose. The D2D Marathon mirrors that same spirit: pushing boundaries, instilling hope and creating meaningful change. What made this edition special was the sense of belonging – a collaboration built on trust, shared values, and a genuine bond with Neville and the D2D family.”
Adding to this, Amarendran Vummidi, Managing Partner, VBJ, shared, “For 125 years, VBJ has stood for trust, craftsmanship and compassion – values that go far beyond adornment. Powering D2D allowed us to take those values beyond our stores and into the community, creating real impact. It was inspiring to see Chennai come together in the true spirit of giving and togetherness.”
Neville J Bilimoria, Founder of the D2D Marathon, said, “VBJ has been more than a partner;they have been part of the D2D journey since inception. Our association added depth, warmth and legacy to this 8th edition. It’s rare to find a brand that aligns so deeply with our vision where empathy and excellence come together for a greater cause.”
Honouring its legacy as creator of the historic Sengol,now enshrined in India’s new Parliament beside the Speaker’s chair,VBJ continues to uphold its commitment to tradition and community. The brand’s association with the D2D Chennai Marathon reflects its continued engagement with purpose-driven initiatives.
VBJ is a jewellery company based in South India, known for diamond and goldjewellery as well as silverware. It operates flagship stores in Chennai and has announced expansion plans across South India. The company opened its first international showroom in Dallas, Texas, in 2023 and plans further expansion across other cities in the United States.
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