This partnership is being seen as a milestone in the brand’s international growth story across 22 countries
Mumbai: Jennifer Lopez has been named as the new brand ambassador for Zen Diamond. This collaboration marks a significant step in the brand’s journey towards becoming a globally recognized brand, as it continues its expansion across 22 countries.
At the beginning of August 2025, while performing across Europe and Asia on her ‘Jennifer Lopez Up All Night’ tour, Jennifer Lopez was introduced to Zen Diamond, a jewellery house celebrated for its fusion of craftsmanship with bold, modern design. Captivated by the brand’s artistry, she felt an immediate connection to its vision of elegance and empowerment. What began as a chance encounter soon grew into a creative partnership, and today, Jennifer Lopez serves as an ambassador for Zen Diamond and will be collaborating on projects reflecting the brilliance and sophistication that define both ‘Jen and Zen’.
The new Zen Diamond advertising campaign, shot in Los Angeles by renowned photographer Norman Jean Roy, blends Lopez’s signature charisma with the radiance of Zen’s diamond jewellery, capturing a powerful image of glamour and sophistication.
Emil Güzeliş, Chairman of the Board of Zen Diamond, said, “Collaborating with Jennifer Lopez, a powerful, inspiring artist with a truly global influence, is tremendously exciting for us. Her energy and presence perfectly embody Zen’s vision and the spirit of our creations. This partnership will be a milestone in our brand’s international growth story.”
Neil Sonawala, Managing Director, Zen Diamond India, said, “India represents an incredibly dynamic market where heritage meets modern aspiration. At Zen Diamond, our vision is to make natural diamond jewellery an everyday expression of individuality and confidence. With our expanding retail presence, strategic partnerships, and global collaboration with Jennifer Lopez, we are shaping a new era of contemporary luxury for Indian consumers. With its unwavering focus on innovation, artistry, and story-telling, Zen Diamond looks ahead to a luminous future — one defined by creativity, craftsmanship, and global collaboration.”
Founded in 2000 in Turkey, Zen Diamond made its debut in India with its flagship store in Bandra, Mumbai in 2024. The brand’s second store opened in Mumbai’s Borivali earlier this year, followed by two new stores in Bengaluru and another one at Chandigarh. The brand’s ambition is to open 100 stores over the next five years.
With a presence of 450+ stores worldwide, Zen Diamond continues to enhance consumer confidence and growth of responsible luxury in the natural diamond sector.
Retail Jeweller India News
