The ad with Kiara Advani promotes the brand’s ‘Shagun’ line and portrays heartwarming moments shared within families
Mumbai: Ahead of Dhanteras, Senco Gold & Diamonds has brought alive the festivities through a sparkling campaign featuring brand ambassador Kiara Advani. The campaign, promoting the new ‘Shagun’ collection, unfolds as a poetic celebration of togetherness, where every piece of Senco jewellery becomes a keeper of memories. Set against the luminous backdrop of Diwali and Dhanteras, the narrative brings alive intimate, heartwarming moments shared among families and loved ones – a husband’s surprise, a mother-daughter ritual, a grandmother’s diya tradition. Each story captures the gentle rhythm of festive life, where emotions come to the fore.
At the heart of these vignettes is Kiara Advani, as a silent observer – a symbol of Senco’s spirit. She moves gracefully through each frame, connecting one story to another like a golden thread of tradition and affection. Through her eyes, we see how Senco jewellery becomes part of life’s sacred rituals.
‘Shagun’ is a carefully curated range of jewellery in yellow gold, diamond, antique and polki, designed to add a meaningful touch to festive celebrations. Complementing the signature range are the brand’s offerings for every occasion, from the trendy Lotus Collection by Everlite to the contemporary Tattwa Collection by Gossip Silver and Fashion Jewellery, as well as the men’s Aham Collection and the Hearts & Arrows cut diamond pieces from the Perfect Love Collection.
Speaking on the launch,Joita Sen, Director, Head of Marketing and Designs, Senco Gold & Diamonds, said, “Dhanteras is a time of joy, love, and new beginnings—a season that brings families together and turns simple moments into cherished memories. Through the campaign, we wanted to capture the heart of these celebrations – the excitement of giving, the warmth of family traditions, and the meaningful gestures that make this festival so special. The film tells these stories beautifully, showing how Sencojewellery becomes a part of life’s most intimate moments, carrying love, blessings, and memories from one generation to the next. Every piece in the Shagun Collection is crafted with this emotion in mind – true kaarigari that becomes an important part of the emotions families experience together at festivals.”
Through the festive campaign with Kiara Advani, Senco Gold & Diamonds reminds us that jewellery isn’t just adornment; it’s a way to share joy and create lasting connections.
Senco Gold & Diamonds has more than 170 showrooms across 17 States in India,and one in Dubai.The company aims to deepen its national footprint through a mix of company-owned and franchise stores.
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