Featuring brand ambassador Mithila Palkar, the campaign creates an immersive brand experience across many platforms
Pune: Gargi by P N Gadgil & Sons has been running its highly anticipated Diwali-Dussehra 2025 campaign, with brand ambassador Mithila Palkar celebrating modern Indian femininity and festive beauty through it. The multi-channel initiative is the result of a year of successful collaboration between the actor and the jewellery brand, and marks a big step forward in their ongoing partnership.
The Diwali-Dussehra campaign is Gargi’s biggest project yet. Launched on September 22, 2025, it runs up to November 2, 2025 and creates an immersive brand experience across many platforms:
Captivating Digital Content: Beautifully crafted video stories featuring Mithila Palkar in the festive collection appear on social media, bringing the magic and warmth of Diwali and Dussehra celebrations to life through real-life stories.
Commanding Outdoor Presence: Strategic hoarding placements in important city areas show off the campaign’s stunning visuals, making Gargi by P N Gadgil & Sons the voice of festive elegance this season.
Experience in the store: With campaign visuals and installations that invite customers to step into the Gargi universe and experience the collection firsthand, exclusive in-shop branding turns retail destinations into a special place.
Aditya Modak, CEO and Co-Founder, Gargi by P N Gadgil & Sons, said, “Our partnership with Mithila Palkar has changed the Gargi brand.She represents everything we believe in: being real, being graceful, and having a deep respect for tradition while also having a modern view.This Diwali-Dussehra campaign is the biggest one we’ve ever done. We want to reach our customers no matter where they are, whether they’re scrolling through their feeds, driving through the city, or walking into our stores. We want every touchpoint to honour the modern Indian woman and the rich cultural tapestry she stands for.”
The campaign combines the meaning of Dussehra (the victory of good over evil) and Diwali (the festival of lights) with modern stories about empowerment, celebration and the many different lives of Indian women today. Each piece in the brand’s Diwali-Dussehra collection shows how classic style can work with contemporary design. The collection has beautiful traditional craftsmanship, bright holiday colours and modern shapes with classic touches, targeting the woman who respects her heritage while making her own way.
Palkar, the face of Gargi by P N Gadgil & Sons, represents the brand’s values of confidence, cultural pride and effortless modern style. As the Gargi woman, she loves her natural grace and real connection with people all over India. “Working with Gargi by P N Gadgil & Sons over the past year has been an amazing journey. This festive campaign is especially important to me because it honours not only the beautiful designs and fine craftsmanship, but also the true meaning of these festivities for us: the victory of good, the triumph of light, and the joy of coming together to celebrate. Every piece tells a story of how the past meets the present, just like the women who wear them,”remarked Palkar.
Gargi by P N Gadgil & Sons combines the legacy of the well-known P N Gadgil & Sons name with a new vision for modern Indian women. One of India’s fastest-growing silver jewellery firms, it opened its 100th store recently, reaching a big milestone in its growth journey.
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