The brand has launched an ad campaign about the love of jewellery, showing women going to delightfully unexpected lengths to express their passion for it
New Delhi: Silver and fashion jewellery brand Kushals has announced actors Sanya Malhotra and Priyanka Mohan as its newest brand ambassadors. Sanya Malhotra will represent the brand in North India while Priyanka Mohan will endorse it in South India.
Both the actors bring their unique personalities to the brand – Sanya, with her bold, self-made charm and confidence; and Priyanka, with her infectious positivity and effortlessly glamorous vibe. Together, they mirror Kushals’ modern, approachable and fashion-forward essence that encourages women to celebrate themselves through style.
Speaking about the collaboration, Manish Gulechha, Co-founder, Kushals Fashion and Silver Jewellery, said: “Sanya and Priyanka truly embody the spirit of today’s woman- confident, graceful and rooted in individuality. Their charm and authenticity perfectly mirror what Kushals stands for- celebrating every woman’s individuality through thoughtfully crafted, contemporary jewellery.”
To celebrate this dynamic partnership, Kushals has launched a campaign – a series of films that are refreshingly different, fun and quirky. The campaign is all about the love of jewellery, showing women going to delightfully unexpected lengths to express their passion for it. Each film captures the celebrities in amusing situations, only to reveal later that the reason behind their antics is their love for Kushal’s jewellery.
In the film, Priyanka steals the show at a vibrant South Indian wedding-literally bringing her entire Kushals collection because she just can’t choose what to wear. From antique necklaces to statement earrings, every piece celebrates individuality and the joy of having options, turning the wedding into her own playful jewellery playground.
In the other film, Sanya lights up a buzzing house party, where Kushals jewellery doesn’t just elevate her outfit; it transforms her entire look and personality. She starts striking high fashion poses, exuding confidence, glamour, and playful sophistication, showing just how jewellery can turn any moment into a style statement.
With Sanya Malhotra and Priyanka Mohan joining the Kushals family, the brand steps into an exciting new era of style and spontaneity.
The new campaign featuring Sanya Malhotra and Priyanka Mohan is now live across digital and social media platforms including YouTube, Meta, OTT platforms, CTV, outdoor hoardings, TV, and print media.
Since its establishment in 2006, Kushals has established 100+ stores in over 38 cities across the country, and it continues to rapidly expand its retail presence throughout India.
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