The programme empowers customers to grow their gold smartly while enjoying the flexibility to redeem it for the brand’s jewellery
Mumbai: Global fine jewellery brand Zen Diamond has launched the ‘My Gold Multiplier Plan’, a savings-cum-reward programme designed to make gold saving rewarding and to promote jewellery sales.
Speaking on the launch, Neil Sonawala, Managing Director, Zen Diamond India, said, “The ‘My Gold Multiplier Plan’ is more than just a savings scheme — it’s a lifestyle upgrade. It empowers customers to grow their gold smartly while enjoying the flexibility to redeem it for exquisite jewellery. With added benefits like up to 30% bonus and 5X value unlock, it truly redefines how people perceive gold saving and aspire for upgrade in lifestyle.”
The plan enables customers to start saving in Zen-branded 999 fine hallmarked gold with contributions starting from 1g per month for nine months. At maturity, the accumulated gold can either be retained as savings or partially/fully redeemed for Zen Diamond’s signature jewellery and accessories, unlocking up to 30% bonus in gold at prevailing rates.
This gives customers the opportunity to fulfil their desires for modern everyday elegance as well as glamorous evening wear. Redemption can be made anytime within three months after maturity to enjoy maximum benefits, while early or late redemption — before nine months or after 12 months — still offers a 20% bonus, ensuring both flexibility and value.
A standout feature of the programme, the ‘2X Multiplier’, allows customers to add their own 24KT gold coin equivalent to the accumulated Zen gold and unlock up to 5X bonus value on redemption for jewellery and accessories.
Every Zen gold coin is 999 fine hallmarked and carries a unique identification number. Investors can contribute up to 25g of gold per month for nine months.
Additional benefits include free insured home delivery, and automatic enrolment in the MGM plan for jewellery and accessory purchases above Rs 60,000 until October 31, 2025.
Zen Diamond has more than 450 stores worldwide. It recently entered the India market with its first store in Bandra, Mumbai, and launched two stores in Bengaluru post that.
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