Joyalukkas now has two brand ambassadors — Samantha Ruth Prabhu and actor Kajol — as the faces of the brand
Mumbai: Joyalukkas has announced the appointment of actor Samantha Ruth Prabhu as its new brand ambassador. Samantha will bring her charisma and elegance to represent Joyalukkas’ jewellery designs and legacy of craftsmanship across international markets.
This collaboration unites two entities known for their authenticity. Samantha’s charm and sophistication perfectly reflect Joyalukkas’ three-decade journey built on artistry, trust and a commitment to delighting millions of jewellery lovers worldwide.
“Samantha embodies the spirit of the modern woman — confident, stylish and truly distinctive. Her persona resonates deeply with our ethos of celebrating life’s treasured moments with fine jewellery,” said Joy Alukkas, Chairman, Joyalukkas Group. “We are honoured to welcome her into the Joyalukkas family as we continue to inspire jewellery lovers across the globe.”
Sharing her excitement about the association, Samantha Ruth Prabhu said. “Jewellery has forever been a personal expression of who I am — a tale of emotion, celebration, and strength behind every piece. Joyalukkas embodies all these aspects, and more. I’m thrilled to partner with a brand that celebrates beauty with substance and inspires women everywhere to shine with confidence.”
The association will soon be showcased through an integrated global campaign, with Samantha representing Joyalukkas’ rich design heritage in her unique way. This collaboration is set to elevate the brand’s appeal across cultures and global markets.
Joyalukkas now has two brand ambassadors — Samantha Ruth Prabhu and actor Kajol — as the faces of the brand worldwide.
Joyalukkas operates over 175 showrooms across 11 countries. The company has announced plans to invest approximately Rs 2,400 crore over the next two financial years to open 30 new showrooms in India and 10 outlets overseas.
Retail Jeweller India News
