With #ShineBrighter, Antara Jewellery strikes a chord with all women

The brand’s campaign stirs the indomitable spirit of women while acknowledging women achievers who fulfil their dreams against all odds

In 2022, Antara Jewellery launched the #ShiningTogether campaign to highlight its Diamond Diva jewellery collection. It aimed to celebrate women who uplift one another, and symbolised unity and strength. This year, Antara Jewellery has added another segment to the Diamond Diva collection, and themed it #ShineBrighter, to celebrate the indomitable spirit of women. The thought behind this collection is women achievers who believe in themselves and rise against all odds to excel.

Ankit Gala, MD, Antara Jewellery, explains the theme: “This year’s theme for the collection is #ShineBrighter – it celebrates women embracing their potential and acing it. The philosophy behind the campaign is to acknowledge women achievers who realise their potential and work hard to ace their field. We hope our collection will inspire all women to achieve their ambition.”

Antara Jewellers’ ad film features successful women from different fields like an architect, a DJ, and a golfer, along with stories of how they manage to succeed despite the hardships they had to go through to break societal norms and fulfill their dreams.

The Diamond Diva collection offers a wide range of jewellery pieces made in white gold, rose gold studded precious stones, coloured stones and pearls. With a starting price of 25,000, the Diamond Diva range includes rings, bracelets and earrings. The collection also has pastel hues and more trendy designs for new-age women. “The collection is outlined to coordinate the style and sophistication of a woman’s one-of-a-kind fashion,” says Gala.

Gala says the Diamond Diva collection has seen an overwhelming customer response since its launch. “Many customers are working women as the collection complements their day-to-day outfits. We aim to be a part of every woman’s choice and build stronger bonds with our customers. Our recent pastel enamel designs have got a great response from the audience,” he adds.

Beyond the #ShineBrighter campaign, Gala plans to add more designs and innovation for newer products under the Diamond Diva collection. “We will continue to celebrate more women achievers and their inspirational stories with everyone,” he declares.

Retail Jeweller India Exclusive