Narayan Jewellers launches resplendence with The Royal Trove at the FDCI India Couture Week

Conceptualised by designers Falguni and Shane Peacock, a film shot in the backdrop of the Taj brings out the beauty and royalty of Narayan Jewellers’, a bespoke jewellery brand from Vadodra, newest collection, turning heads at the FDCI India Couture Week, one of the top fashion platforms globally.

Specialising in every trinket one can think of, especially bridal, the brand was associated at the top global fashion platform for the third year in a row. The brand collaborated with designers Falguni Peacock and Shane Peacock to bring to light absolutely stunning pieces from the brand’s newest bridal collection: The Royal Trove.

Resplendent in diamonds, the collection features necklaces, chokers, bangles and mangtikas, among others in pastel shades of green, red and pink. Exuding royalty, each piece is a stunner in its own right.

Ketan Chokshi, jewellery designer and co-owner of Narayan Jewellers, looks like a proud man who has reached an important milestone. “It is an honour to be associated with such a prestigious platform. It’s a great moment for the brand,” he gushes.

A unique association

The uniqueness of this association with brilliant designers Falguni Peacock and Shane Peacock throws open the mutual understanding that the design ideology of both brands encompass. “Their mood boards, themes, styling, the raw material, the colours, the placement, the size and scale of the entire show all is in sync with our jewellery, making it an apt association. Our collections really complement each other and are very much in synchronisation with the latest trends and colours of the upcoming bridal season,” says Chokshi.

Going digital and how 

Why does Chokshi endorse a digital format? “A digital show allows you the scope of takes, retakes, film the show at real locations that have been the inspiration behind the collection. Digitisation allows you to showcase your collection more creatively, in the right spirit and crisp manner with better outreach. In today’s time, digital is inevitable,” he says.

Andsure enough, digital has helped in raking in views and news. The show added to the interesting content the brand is striving to offer to its end consumer. The outreach has been greater since the brand has been part of a show like FDCI India Couture Week, associating with Falguni Shane Peacock.

A film with the Taj

A feather in the cap for Narayan Jewellers has been its brilliant film for The Royal Trove. The jeweller chose to shoot it in the backdrop of The Taj Mahal, the monument of love and royalty. Brilliantly conceptualised, it brings out the essence of royalty and love that the collection has in common with Shah Jahan’s masterpiece.

Conceptualised by designers Falguni Peacock and Shane Peacock along with their team, the models were accessorized in pieces of The Royal Trove. The new collection showcases softness, sensitivity, serenity, and royalty. “The pastel shades express emotions of love that keeps the look of the bride intact, in terms of scale, size, grandeur and aesthetics,” says Chokshi.

Written by Antara

RJ exclusive