Tanishq’s new ‘Stunning Every Ear’ collection has pieces of jewellery with a story to tell

The collection features elegant studs, contemporary drop earrings, classy climbers, traditional jhumkas and more, made in gold and diamonds

Timed with Akshay Tritiya, jewellery retail major Tanishq launched a collection with a wide array of exquisite modern earrings across gold and diamonds called ‘Stunning Every Ear’.

With this new launch, the brand has expanded the designs and variety of earrings, each of which has a story to tell and a personality of its own. The new collection offers a wide range of beautifully crafted earrings, designed to suit every taste, style, attire and occasion. The collection features elegant studs, contemporary drop earrings, classy climbers, traditional jhumkas and much more. It comprises extensive designs and craftsmanship in 18Kt and 22Kt gold.

Speaking on the launch of the collection, Ajoy Chawla, CEO – Jewellery Division, Titan Company Limited said, “We are witnessing a positive consumer sentiment in this Akshay Tritiya festive period. To enable customers to buy with peace of mind amidst a volatile gold price environment, Tanishq has launched a gold rate protection plan for this month, allowing people to book in advance and shield themselves from this volatility. In a high gold rate regime, we also see ‘old gold exchange’ and focus on light-weights as important levers to help solve customers’ budget constraints, thereby enabling them to take advantage of this auspicious period to purchase precious jewellery. We are delighted to launch a very exciting earrings collection ‘Stunning Every Ear’, in both 22kt gold and diamond-studded offerings. Overall, we remain optimistic about the Akshaya Tritiya festive period retail sales outlook.”

Tanishq also ran a 20% off on making charges of gold jewellery and diamond jewellery value from April 14 to 24, 2023, to enable people to buy from the collection. It is also running a gold rate protection scheme wherein customers can book in advance and stay protected against increasing gold rates till April 30, 2023. The Stunning Every Ear collection is available at select Tanishq stores and on Tanishq’s e-commerce enabled website www.tanishq.co.in/stunningeveryear.