The main objective of the six-month-long campaign is to remould the perspective about jewellery, as it urges people to defy traditional gender roles, be unconventional, ignite...
For the brand, the awards property was born out of a desire to create a platform that resonates with its values and effectively engages women, its...
Even though the most auspicious day of shopping in India holds promise for a bountiful weekend, competitive markets and sky-high prices will only allow volume growth...
Jewellery celebrates women, their outer and inner beauty. Bejewelled brides look nothing short of goddesses in India, and BK Saraf Jewellers’ Devi (The Goddess) campaign has...
Every year on November 14th, India celebrates Children’s Day to commemorate the birth anniversary of India’s first Prime Minister, Jawaharlal Nehru. The day is observed to...
Youngsters love jewellery, contrary to popular thoughts. The only difference is that they take interest in jewellery not for its value but its visual appeal. That...
The ongoing campaign is a shout to all women who can call up the brand and request for participation as a model.
Women are at the forefront of the entire combined clientele of the Indian jewellery industry. So, Indian jewellers took charge to praise the indomitable female force...
Women are at the forefront of the entire combined clientele of the Indian jewellery industry. So, Indian jewellers took charge to praise the indomitable female force...
This year on Akshaya Tritiya jewellery sales was nothing as compared to previous years. But it can be safely said that Akshaya Tritiya has delivered more...
Need to craft a sales strategy? The Retail Jeweller takes you through to four different yet interesting ways to boost sales in the competitive environment. –Manoj...