Sri Alankar Jewellers & Sons launches a new store in Jamshedpur

This is the brand’s sixth operational store, indicating the player’s solid expansion plans across Jharkhand 

Jamshedpur: Sri Alankar Jewellers & Sons recently installed a 4,500 sq. feet retail store in the Bistupur business district of Jamshedpur. Positioned within the vicinity of Om tower in South Park, the store location secures a spot in the commercial heart of the city.

The venture, being the sixth from the brand, is an indicator to the brand’s intent to expand across the state of Jharkhand and beyond. “We aim to open 50 stores in Jharkhand and around 200 stores across the country in the coming years. We will launch a store in Dhanbad as an addition to the project,” said Deepak Kumar, Marketing head at Shri Alankar Jewellers.

The 4,500 sq.ft store has two floors dedicated to serving different functions. The ground floor, which is in the basement of the store, has counters for silver jewellery, gold chains, and kundan jewellery sets. IGI-certified diamond solitaire pieces such as chains and bangles make their place at counters on the first floor. The brand also deals in precious stones which has a separate counter on the first floor.  The first floor of the store also hosts in-house artisans to tend to repair duties of customer jewellery. “Gold quality check machines are present at stores to assure customers of reliable transactions. We have a 0% deduction policy on gold exchange at our stores,” Kumar explained.  

The brand claims to incentivize customers to purchase diamond in exchange for their old gold by providing them with a bonus which is variable to quantity. For instance, in case a customer buys diamond jewellery upon exchange of 18kt of gold, the brand gives a bonus of 2kt gold on the initial amount.

The brand is running offers on gold till Akshay Tritiya, which is on May 10, when the brand will offer Rs 200 less for every 1 gram for the customers. “The standard rate of gold per gram stands at Rs 6,640 as of May 2024, in efforts to differentiate ourselves from our competitors we are offering customers gold at a rate of 6,440,” he said.  

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